Web developers and content publishers have historically faced numerous challenges when building, optimizing and distributing web apps for mobile devices. Previously, third party software was needed to convert mobile web content to native apps to participate in an appstore, and on-device debugging was a challenging and necessary prerequisite for achieving strong performance on a large variety of web runtimes. Amazon is removing these roadblocks by providing the following benefits:
- Easy distribution through the Amazon Appstore: Developers submit URLs and metadata for their HTML5 web apps and mobile websites directly to the Amazon Mobile App Distribution Portal. Amazon distributes the mobile web content through the Amazon Appstore to millions of Amazon customers using Kindle Fire and Android devices in nearly 200 countries.
- Strong web app performance on Kindle Fire: Developers benefit from native-like experiences on Kindle Fire with a new, faster web runtime, based on the open-source Chromium project. The runtime supports the latest HTML5 features and includes standards-based extensions enabling developers to build a web app once and deploy it across multiple platforms without requiring platform specific changes. In addition, the new runtime includes web developer tools enabling on-device debugging on Kindle Fire.
“We’ve heard from developers that making their web apps available for mobile devices is hard because many times it means rewriting their app, which takes extra time and often requires third party tools,” said Mike George, Vice President of Amazon Appstore, Games and Cloud Drive. “By launching support for HTML5 web apps in the Mobile App Distribution Program, we’re giving web developers the tools they need and all the benefits that native apps already enjoy in the Amazon Appstore and on Kindle Fire. This opens up new possibilities—starting with faster discovery, access to tools for increased monetization, and the ability to reach new customers for greater exposure.”