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Amazon Appstore Now Accepting HTML5 Web Apps – Making It Easy For Developers To Reach Millions Of Kindle Fire And Android Customers Worldwide

(NASDAQ: AMZN) – Amazon today launched web app support in the Mobile App Distribution Program. Developers can now submit URLs for their HTML5 web apps and mobile websites and have Amazon offer that content to millions of Kindle Fire and Amazon Appstore customers in the same, convenient way as native apps. Developers can submit and distribute mobile web content without using third party software or doing any native app development, and they can take advantage of Amazon’s In-App Purchasing API for JavaScript, which provides them the option to build sales of digital goods into their apps. Customers can find great new web apps in the Amazon Appstore today, including Dream Pet Link from Spil Games, and IGN Video Game Reviews, News & Previews from IGN Entertainment. Developers can get started with the Amazon Mobile App Distribution Program by visiting https://developer.amazon.com/appstore.

Web developers and content publishers have historically faced numerous challenges when building, optimizing and distributing web apps for mobile devices. Previously, third party software was needed to convert mobile web content to native apps to participate in an appstore, and on-device debugging was a challenging and necessary prerequisite for achieving strong performance on a large variety of web runtimes. Amazon is removing these roadblocks by providing the following benefits:

  • Easy distribution through the Amazon Appstore: Developers submit URLs and metadata for their HTML5 web apps and mobile websites directly to the Amazon Mobile App Distribution Portal. Amazon distributes the mobile web content through the Amazon Appstore to millions of Amazon customers using Kindle Fire and Android devices in nearly 200 countries.
  • Strong web app performance on Kindle Fire: Developers benefit from native-like experiences on Kindle Fire with a new, faster web runtime, based on the open-source Chromium project. The runtime supports the latest HTML5 features and includes standards-based extensions enabling developers to build a web app once and deploy it across multiple platforms without requiring platform specific changes. In addition, the new runtime includes web developer tools enabling on-device debugging on Kindle Fire.
  • Great ways to make money: Amazon’s proven In-App Purchasing API is now available for JavaScript. This provides web developers the ability to easily build sales of digital goods such as subscriptions, level upgrades, and digital currencies into their web apps, thereby enabling a friction-free checkout experience.

“We’ve heard from developers that making their web apps available for mobile devices is hard because many times it means rewriting their app, which takes extra time and often requires third party tools,” said Mike George, Vice President of Amazon Appstore, Games and Cloud Drive. “By launching support for HTML5 web apps in the Mobile App Distribution Program, we’re giving web developers the tools they need and all the benefits that native apps already enjoy in the Amazon Appstore and on Kindle Fire. This opens up new possibilities—starting with faster discovery, access to tools for increased monetization, and the ability to reach new customers for greater exposure.”

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