August 7, 2013
Leading digital agency
will go head to head with some of the world's biggest corporations to win a prestigious industry award, after building a responsive website that sent shockwaves through the packaging industry.
website was created on behalf of long-standing client, packaging manufacturer Benson Group, and showcases the brand's pioneering approach. Benson Group has previously created packaging for inventors featured on prime time UK television show
, and leads the way in designing revolutionary, industry-first cartons, as well as undertaking projects for the UK's major supermarkets.
Zeta was entered into the running for a Dadi Award after the website achieved a lead generation increase of 176% for desktop browser enquiries and 2400% for mobile, and is now up against multi-billion dollar organisations including Microsoft, IBM and American Airlines in the final round of judging this autumn.
Previous winners include Adidas, EMI and Vodafone, however Zeta's Creative Director,
, is not fazed by the competition:
"It is a testament to the strength of Zeta's teams that our responsive website design skills have been ranked alongside global organisations with multi-million pound budgets.
"Zeta has built a team of extremely ambitious individuals with significant digital knowledge who are able to teach many successful companies how to improve their returns online. It is a great honour that their talents have been recognised by the Dadi Awards."
After receiving positive comments from both new and existing clients, Marketing Manager of Benson Group,
"Zeta has created a website that everyone is proud of
I have received many compliments from clients
the increased enquiries says it all. Perhaps I
m biased, but our website looks a million times more exciting than any other packaging manufacturer
The nomination is one of many significant achievements this year for the digital agency, which has secured a succession of large scale contracts in recent months, both in the UK and overseas.