Zeta Digital Agency Prepares To Do Battle With Microsoft In The Dadi Awards
LONDON and POOLE, England, August 7, 2013 /PRNewswire/ --
Leading digital agency Zeta will go head to head with some of the world's biggest corporations to win a prestigious industry award, after building a responsive website that sent shockwaves through the packaging industry.
The mobile-optimised website was created on behalf of long-standing client, packaging manufacturer Benson Group, and showcases the brand's pioneering approach. Benson Group has previously created packaging for inventors featured on prime time UK television show Dragon's Den, and leads the way in designing revolutionary, industry-first cartons, as well as undertaking projects for the UK's major supermarkets.
Zeta was entered into the running for a Dadi Award after the website achieved a lead generation increase of 176% for desktop browser enquiries and 2400% for mobile, and is now up against multi-billion dollar organisations including Microsoft, IBM and American Airlines in the final round of judging this autumn.Previous winners include Adidas, EMI and Vodafone, however Zeta's Creative Director, Henry Waterfall-Allen, is not fazed by the competition: "It is a testament to the strength of Zeta's teams that our responsive website design skills have been ranked alongside global organisations with multi-million pound budgets. "Zeta has built a team of extremely ambitious individuals with significant digital knowledge who are able to teach many successful companies how to improve their returns online. It is a great honour that their talents have been recognised by the Dadi Awards." After receiving positive comments from both new and existing clients, Marketing Manager of Benson Group, Nikki Clark, said: "Zeta has created a website that everyone is proud of - I have received many compliments from clients - the increased enquiries says it all. Perhaps I ' m biased, but our website looks a million times more exciting than any other packaging manufacturer ' s." The nomination is one of many significant achievements this year for the digital agency, which has secured a succession of large scale contracts in recent months, both in the UK and overseas.
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