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Boingo Wireless (NASDAQ: WIFI), the leading DAS and Wi-Fi provider that serves consumers, carriers and advertisers worldwide, today announced App Download, a new advertising product from Boingo Media, Boingo’s advertising and sponsorship services group. The App Download product allows leading brands to reward users with free Wi-Fi access in exchange for verified downloads of their iOS or Android apps.
“The Boingo Media advertising network reaches affluent, tech-savvy consumers in some of the most high-traffic travel hubs and metro areas in the world,” said Sebastian Tonkin, vice president of advertising product management for Boingo Wireless. “Our new App Download product gives advertisers the unique opportunity to drive mobile app installs among a desirable, hard-to-reach demographic. Even better, they get to give these folks free Wi-Fi in the process. Our verification technology and cost-per-install model adds the peace of mind that comes with knowing that they’ll only pay for verified app downloads and real consumer engagements.”
More than a dozen leading travel, technology, entertainment and lifestyle brands have taken advantage of Boingo Media’s App Download, running multi-week campaigns across Boingo Media’s global advertising network. Hundreds of thousands of installs have already been delivered in initial campaigns, with as many as 20% of connecting users in some locations taking advantage of the free offer.
Hipmunk, the award-winning travel search service innovator, was among the first advertisers to take advantage of the App Download product, running a campaign in locations throughout the travel ribbon to reach new target users.
“We’re always looking for new ways to introduce consumers to our Hipmunk mobile app, which makes it easier for travelers to find flights and hotels on the go. Boingo Media’s App Download gave us a powerful way to reach mobile consumers and encourage app adoption and usage in the right context,” said Julie Zhou, marketing director at Hipmunk. “Our App Download campaign was tailored to reach consumers in ‘travel mode,’ at airports, hotels and urban hotzones, and we’ve received nothing but positive feedback from our customers.”