This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Pillsbury Toaster Strudel Reinvents Itself With "Das Strudel"

MINNEAPOLIS, Aug. 5, 2013 /PRNewswire/ -- Pillsbury Toaster Strudel today announced a new advertising campaign, shifting gears from previous years' efforts. Spearheaded by the brand's new ambassador, Hans Strudel, the campaign debuts today, August 5, with TV spots and comes to life through a New York City consumer event along with digital and social efforts.

(Photo: http://photos.prnewswire.com/prnh/20130805/NY58042-a )(Photo: http://photos.prnewswire.com/prnh/20130805/NY58042-b )(Logo:  http://photos.prnewswire.com/prnh/20130805/NY58042LOGO-c )

The New FaceHans Strudel—a fictional, fun and quirky young boy from the magical place of Breakfurg, a place where people are happy and breakfast is served all day long—is the face of the campaign. His goal is to help start mornings off right by showing up at houses that need a little extra push to wake up when the alarm clock goes off. While moms are the primary target for the campaign, the brand is broadening its reach by appealing to a new audience—the millennials in the household.

"This campaign will show a new, fun and magical side of Toaster Strudel with the creation of Hans Strudel and his homeland of Breakfurg," says John Williams, marketing manager for Pillsbury Toaster Strudel. "We think Hans and his persona will appeal to parents and teens in the household, giving them a little extra motivation in the morning."

TV Hans Strudel and his delicious Toaster Strudel pastries will be breaking into kitchens across America through three new TV commercials. Each commercial shows a snapshot of the chaos mom can experience in her morning as she works to get her family out the door—whereupon Hans shows up unexpectedly and dramatically to "Get zem going" with Toaster Strudel. Fun, surreal and memorable, the commercials show mom how every morning can be the best morning ever, thanks to Toaster Strudel.



1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,172.68 -107.06 -0.62%
S&P 500 1,994.29 -16.11 -0.80%
NASDAQ 4,527.6890 -52.10 -1.14%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs