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The New FaceHans Strudel—a fictional, fun and quirky young boy from the magical place of Breakfurg, a place where people are happy and breakfast is served all day long—is the face of the campaign. His goal is to help start mornings off right by showing up at houses that need a little extra push to wake up when the alarm clock goes off. While moms are the primary target for the campaign, the brand is broadening its reach by appealing to a new audience—the millennials in the household.
"This campaign will show a new, fun and magical side of Toaster Strudel with the creation of Hans Strudel and his homeland of Breakfurg," says
John Williams, marketing manager for Pillsbury Toaster Strudel. "We think Hans and his persona will appeal to parents and teens in the household, giving them a little extra motivation in the morning."
TV Hans Strudel and his delicious Toaster Strudel pastries will be breaking into kitchens across America through three new TV commercials. Each commercial shows a snapshot of the chaos mom can experience in her morning as she works to get her family out the door—whereupon Hans shows up unexpectedly and dramatically to "Get zem going" with Toaster Strudel. Fun, surreal and memorable, the commercials show mom how every morning can be the best morning ever, thanks to Toaster Strudel.