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American Express Announces Solutions To Engage With And Meet The Evolving Needs Of Today’s Business Traveler And Travel Manager

Stocks in this article: AXP

American Express today announced new technology capabilities to help make travel easier for today’s well-connected corporate traveler while also encouraging alignment with a company’s strategic travel and expense program. The capabilities announced today include a new platform that leverages social gaming mechanics to reward policy-adherent traveler behaviors; an integration with TripCase; a new capability that updates Corporate Card charges in near real-time so travelers can manage expenses on-the-go; and a new traveler-facing mobile interface for American Express’s duty of care solution, A X CONNECT.

“One of the biggest challenges facing the business travel industry as a whole is how to effectively integrate consumer-based expectations and technologies without sacrificing safety or compliance,” said Kim Goodman, President, American Express Global Business Travel. “Because of our strong technology foundation and proprietary data assets, American Express is able to deliver solutions that enhance travel and expense management by reaching our customers on the platforms and applications they use in their daily lives.”

Ms. Goodman added, “Global Business Travel’s commitment in 2013 to double our investment in technology is creating exciting opportunities for our business to introduce innovative products that deliver a connected, engaging travel experience; enhance the premium level of service core to American Express; and continue to address the safety, security and compliance concerns of our corporate clients.”

Modern Traveler Engagement

Increasingly, today’s workforce is made up of Millennials and Gen X-ers, who are generally tech-savvy gamers by nature and value easy-to-use tools that capture their interest and provide a new level of engagement. American Express believes that incorporating gamification – an incentives-based approach using techniques from game design to motivate certain user behaviors – into travel management programs can prevent program leakage and therefore drive increased cost savings. Working with The Behavior Platform by Badgeville, a global leader in gamification and behavior management, American Express has created a pilot program that can be tailored to each company’s culture and travel program gaps. It uses social game mechanics to reward travelers for making decisions that fall within their company’s travel policy.

The program is fully integrated, enabling trip and traveler data to flow seamlessly from the online booking tool to the game platform through American Express’s proprietary data capability. Travelers accept policy-related “missions”, such as booking a preferred supplier, booking in advance, booking a hotel at the time of air booking, and booking using a company’s approved payments method. If the traveler is successful at completing the mission, the program rewards the traveler through status, badges, and leaderboards or via their company’s internal recognition program.

TripCase Integration

The integration with TripCase, a leading itinerary management solution, will provide American Express Global Business Travel clients with mobile trip management by directly feeding trip details from American Express into the traveler’s TripCase account, as well as providing automatic near real-time updates regarding itinerary changes. The TripCase mobile application is accessible on any iOS- or Android-powered device, or through the web browser on any smartphone.

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