TAIPEI ( TheStreet) -- HTC (HTCKF), once a global rising star in smartphones, has forecast a lack of profit this quarter as its market share remains squeezed by both the high and low end following marketing and cost-containment problems.The Taiwanese company says when it reported earnings last week that it expects profits between zero and an 8% loss this quarter. Profits have hovered around 1% since the final three months of last year as its smartphones struggle for attention despite a massive marketing effort.
HTC Between a Rock and a Hard Place
Check Out Our Best Services for Investors
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Model portfolio
- Stocks trading below $10
- Intraday trade alerts
More than 30 investing pros with skin in the game give you actionable insight and investment ideas.