This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Cherokee At SOGO Kota Kasablanka (Photo: Business Wire)

Cherokee Inc. (NASDAQ: CHKE), a global marketer of style-focused lifestyle brands, announced today the launch of the Cherokee brand at SOGO and SEIBU department stores, subsidiaries of parent company PT Mitra Adiperkasa Tbk (MAP), Indonesia’s leading lifestyle retailer.

SOGO Kota Kasablanka (Photo: Business Wire)

SOGO Kota Kasablanka (Photo: Business Wire)

Cherokee boys, girls, and baby are now available at SEIBU and SOGO locations in Indonesia with additional store rollouts planned for the coming year. The debut Cherokee collection, designed in California, includes a wide assortment of casual, everyday lifestyle apparel ranging from woven shorts, pants, and denim to sweatshirts, jackets, and dresses. The launch is being supported by a multi-faceted marketing campaign which includes custom in-store fixtures and imagery, along with newsletters, flyers, posters and social media efforts.

“As we continue to expand Cherokee’s geographic footprint, we are very proud to introduce our premier lifestyle brand to the Indonesian marketplace,” said Henry Stupp, Cherokee’s Chief Executive Officer. “The launch of our children and baby collections fully harnesses Cherokee’s 360 degree approach, leveraging our in-house design and marketing experts to bring to life exclusive, custom in-store renderings and displays made specifically for SOGO and SEIBU shoppers. We look forward to working closely with the team at MAP as well as both department stores; utilizing their exceptional retail know-how to further develop our product offerings for Indonesian shoppers.”

MAP operates over 1,400 retail outlets throughout 52 Indonesian cities. Apart from retailing, MAP distributes more than 90 international brands ranging from fashion and lifestyle-focused product, to sports, food, and beverage. In 2012, MAP was named among Fortune Indonesia’s top 20 most admired companies.

“Our success as a retailer is based upon a number of factors, including most importantly our partnerships with the world’s leading brands,” said Fannie Gozali, MAP/SOGO Head of Apparel Merchandising Division. “Our partnership with Cherokee is no exception. Cherokee’s well-priced, style-focused lifestyle offerings fit perfectly with SOGO and SEIBU’s target markets. We anticipate that the Cherokee brand will be readily accepted by our shoppers and look forward to a successful partnership.”

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,712.66 +34.43 0.19%
S&P 500 2,061.02 +4.87 0.24%
NASDAQ 4,891.2190 +27.8570 0.57%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs