This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

JetBlue Airways Reinvents Transcontinental Premium Travel

Stocks in this article: JBLU

SAN DIEGO, Aug. 5, 2013 /PRNewswire/ -- JetBlue Airways (Nasdaq: JBLU), New York's Hometown Airline, today unveiled its new, fully customized lie-flat seat which will be available on highly popular transcontinental routes next year.  Just as JetBlue reinvented coach service, the airline is committed to reinventing the transcontinental experience by adding service, comfort and amenities at an affordable price that is expected to stimulate market demand.

(Photo: http://photos.prnewswire.com/prnh/20130805/NY58367 )(Logo: http://photos.prnewswire.com/prnh/20110404/NY76997LOGO )

New lie-flat seats are expected to debut in the market on new Airbus A321 aircraft beginning in the second quarter of 2014 on the two most popular nonstop routes in the United StatesNew York to Los Angeles and New York to San Francisco. In addition, JetBlue will be the first and only airline in the market to offer customers the option of a completely separate single suite seat that includes a closable door for increased privacy.

"Our customers have requested more premium options on our transcontinental flights and we listened," said JetBlue CEO Dave Barger. "We decided to enter the premium transcontinental market in a way that only JetBlue can: with an intense focus on offering the best possible product for the best possible price."

Mr. Barger introduced the new seat at the Global Business Travel Association convention in San Diego. A computer-generated video of the new, enhanced experience, as well as JetBlue's refinements to the already-popular core JetBlue Experience, can be seen here.

The new lie-flat seat, created in a partnership with Northern Ireland-based Thompson Aero Seating, will be displayed in a unique 2-1 configuration. Rows 1, 3 and 5 will offer 2-by-2 seating, and rows 2 and 4 will offer private suites, with one seat on each side of the aisle.

The new seats also offer air cushions with adjustable firmness, a massage function, a 15-inch widescreen television featuring the most live entertainment in the skies, and a unique "wake-me-for-service" indicator if the customer chooses to sleep in, putting more control back into the customer's hands. In addition, JetBlue will refresh the core JetBlue Experience in 2014 which will include a comfortable seat design with movable headrests, a new entertainment system with up to 100 channels of DirecTV® programming on 10.1-inch widescreens, and 110-volt and USB power ports accessible to all customers. And of course, more legroom throughout coach than any other U.S. airline. 

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,195.42 +221.11 1.30%
S&P 500 0.00 -2.75 -0.14%
NASDAQ 4,566.1380 +16.9120 0.37%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs