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JetBlue Airways Reinvents Transcontinental Premium Travel

SAN DIEGO, Aug. 5, 2013 /PRNewswire/ -- JetBlue Airways (Nasdaq: JBLU), New York's Hometown Airline, today unveiled its new, fully customized lie-flat seat which will be available on highly popular transcontinental routes next year.  Just as JetBlue reinvented coach service, the airline is committed to reinventing the transcontinental experience by adding service, comfort and amenities at an affordable price that is expected to stimulate market demand.

(Photo: http://photos.prnewswire.com/prnh/20130805/NY58367 )(Logo: http://photos.prnewswire.com/prnh/20110404/NY76997LOGO )

New lie-flat seats are expected to debut in the market on new Airbus A321 aircraft beginning in the second quarter of 2014 on the two most popular nonstop routes in the United StatesNew York to Los Angeles and New York to San Francisco. In addition, JetBlue will be the first and only airline in the market to offer customers the option of a completely separate single suite seat that includes a closable door for increased privacy.

"Our customers have requested more premium options on our transcontinental flights and we listened," said JetBlue CEO Dave Barger. "We decided to enter the premium transcontinental market in a way that only JetBlue can: with an intense focus on offering the best possible product for the best possible price."

Mr. Barger introduced the new seat at the Global Business Travel Association convention in San Diego. A computer-generated video of the new, enhanced experience, as well as JetBlue's refinements to the already-popular core JetBlue Experience, can be seen here.

The new lie-flat seat, created in a partnership with Northern Ireland-based Thompson Aero Seating, will be displayed in a unique 2-1 configuration. Rows 1, 3 and 5 will offer 2-by-2 seating, and rows 2 and 4 will offer private suites, with one seat on each side of the aisle.

The new seats also offer air cushions with adjustable firmness, a massage function, a 15-inch widescreen television featuring the most live entertainment in the skies, and a unique "wake-me-for-service" indicator if the customer chooses to sleep in, putting more control back into the customer's hands. In addition, JetBlue will refresh the core JetBlue Experience in 2014 which will include a comfortable seat design with movable headrests, a new entertainment system with up to 100 channels of DirecTV® programming on 10.1-inch widescreens, and 110-volt and USB power ports accessible to all customers. And of course, more legroom throughout coach than any other U.S. airline. 

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