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NEW YORK, Aug. 5, 2013 /PRNewswire/ -- Felix, a leading local advertising company today launched as the directory of choice for connecting consumers with veterinary hospitals to schedule an appointment. Formerly operated as, the directory currently drives over 6,000 phone calls a day from consumers looking to schedule an appointment for their pet. The new offers up-to-date content such as biographies and deals nationwide for consumers selecting a new veterinary hospital for their pet.

"At this point in time, veterinarians need new sources for acquiring patients and is the perfect solution," said Dr. Bruce W. Little, AVMA Executive Vice President from 1996 to 2007. "After more than 48 years as a veterinarian, I can without doubt state that provides the best model for bringing new clients to veterinarians that I have seen."

Veterinarians only pay when they receive a new patient that spends money at the hospital. Using patented speech recognition technology and double-checking the hospital's appointment book, automatically closes the loop to provide the veterinary hospital assurance that they are spending money efficiently online.

"With more consumers than ever turning to the internet to find a veterinarian, we couldn't be more excited for the launch of," said Brent Metz, CEO of Felix. "The veterinary profession is very special to us and we look forward to continuing to deliver outstanding service to our veterinary hospitals."

About Felix Felix powers local commerce by connecting consumers to local businesses at the moment they're ready to make a purchase decision. Felix's patented speech recognition technology allows local businesses to only pay for high quality phone calls. Felix is an operating business of IAC/InterActiveCorp (Nasdaq: IACI) and is headquartered in New York.

Press Contact Mia Sapienza212-651-8977 


Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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