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TheStreet Open House

Tom Reilly, Vice President Of Systems Sales For Bally Technologies, Inc. (Photo: Business Wire)

Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced it has installed iVIEW Display Manager (DM)™, Elite Bonusing Suite (EBS)™, and a host of other trailblazing systems solutions at The Downs at Albuquerque in New Mexico.

Tom Reilly, Vice President of Systems Sales for Bally Technologies, Inc. (Photo: Business Wire)

Tom Reilly, Vice President of Systems Sales for Bally Technologies, Inc. (Photo: Business Wire)

“Bally’s amazing iVIEW DM with EBS will help us continue to be a leader in casino entertainment,” said The Downs at Albuquerque Chief Operating Officer Scott Eldredge. “Our players will be thrilled to experience these new tools on our casino floor. Our mission is always to provide a top-notch entertainment experience, and providing players with additional ways to win and exciting floor-wide bonusing events certainly help us continue to meet that goal.”

iVIEW DM is backward compatible on most gaming devices with a touch-screen display and provides a way for casino operators to present self-service player-account access, marketing messages, and secondary bonus games on the main game screen – without interrupting play, drawing crowds of thousands, and creating frenzied excitement across the casino.

The casino operator will use EBS to add excitement across their iVIEW network using player-centric, real-time interactive promotions such as  Virtual Racing™U-Spin Bonusing™, and DM Tournaments™.

EBS, when combined with iVIEW DM, adds dramatic new levels of excitement and anticipation to the slot-play experience. The EBS applications deliver floor-wide, personalized promotions, second-chance-to-win events, and the ability for players to earn valuable rewards − all without interrupting play on the base game.

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