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Yahoo! Unveils New Fantasy Football App

Stocks in this article: YHOO AAPL GOOG

NEW YORK ( TheStreet) -- "Are you ready for some football?"

Yahoo! (YHOO) thinks you are, with the company unveiling the latest version of its fantasy football app recently, touting new features that fantasy football players have been asking for.

Not only can players now change their lineups on the go, you can actually draft from the app. You can " p ick players, set your queue, check results, and chat with other managers," Yahoo! said in an email.

The new app is available on both Apple's (AAPL) iOS and Google's (GOOG) Android operating system

The ability to draft from your app is something that's important, especially as people are increasingly using their smartphones and tablets for fantasy football management. CEO Marissa Mayer has said in the past that Yahoo! is increasingly focused on improving its apps, and fantasy football is one of the most popular apps Yahoo! has. "I really think what you're going to see is that Yahoo!'s products will be releasing with small changes much more frequently and there'll even be what I would call version updates, much more frequently, particularly on mobile and on the website," Mayer said on Yahoo!'s first-quarter earnings call.

Not only is fantasy football a way for football fanatics to spend their Sundays adding more excitement to watching games, it's also a huge business, not only for the leagues, but also for Yahoo! itself. Last season, when the app and Web site went down for hours, a chorus of fans (including myself) were extremely angry, and Yahoo! lost significant amounts of traffic.

The timing of the update couldn't be more perfect for Yahoo!, as the NFL pre-season kicked off last night, with the Dallas Cowboys beating the Miami Dolphins 24-20 in the annual Hall of Fame Game in Canton, OH. Excitement for the season to start is about to reach fever pitch, and Yahoo! is taking advantage of it with this update.

To answer the question from above: it's undoubtedly YES, and Yahoo! stands to benefit.

-- Written by Chris Ciaccia in New York

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