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TheStreet Open House

Perion Launches Crowd-Powered Guardius For Faster, More Protected Web Browsing

Stocks in this article: PERI

Perion Network Ltd. (NASDAQ: PERI), developer of Incredimail, Smilebox, and other leading software tools and services, announces today the beta launch of Guardius by Perion, a powerful app enabling a better and faster browsing experience, and increased browsing privacy and protection, powered by the wisdom of the crowd.

Guardius by Perion accomplishes this by enabling users to manage and control the numerous add-ons and toolbars that have been installed on their web browser. This app has been running in a closed beta, and is today being offered to the public by invitation only. During the limited beta phase, the app will be completely free for beta testers.

Many free software services today come bundled with browser add-ons and toolbars that, while providing a variety of services, can create performance issues. Over time, it can become difficult for users to manage all the apps that have been added to their browser, resulting in slower performance.

Based on the wisdom of the crowd, a concept that takes into account the collective opinion of a group of individuals, Guardius by Perion enables users to reclaim their browser speed with an incredibly easy-to-use utility that helps them understand which add-ons and extensions are slowing down their browser and are most often disabled by others, providing additional input regarding possibly unwanted add-ons.

Users are presented with a graphic display showing how much faster their browser will become once they disable specific apps. This provides users with protection from downloading unwanted files, enabling users to make informed decisions regarding sites they visit and apps they download.

“When we set out to build Guardius by Perion, we envisioned a product that would significantly improve the browsing experience for our users,” said Tomer Pascal, Perion’s General Manager of the Utilities Business Unit. “We looked first to our own families and personal experience, seeing how surfing the web was slowed down because of too many toolbars and add-ons installed. We wanted to help users understand what is installed, the 'cost' accompanied with the benefit offered by these toolbars and create a user friendly way to uninstall unwanted toolbars and add-ons, thereby providing users a more protected and more private experience while surfing the web.”

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