5. Test all resultsDon't just use open rates to test the title. Sometimes, email may have a low open rate but will have a very high conversion rate. Maybe a lot of people are not interested in your information, but a group is interested in it and this group will open, click, and buy. If you know this, you will take subdivision with the masses, send product information to those who opened the mail and send other information to the rest.
Suggestions For Email Marketing Title
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