Aug. 4, 2013
/PRNewswire/ -- Here is a brief talk shared by B2C
, which has a wide range of products such as
, and more.
Rules for drafting title:
1. Informed but not sales
The best titles are to tell subscribers what the content of the message is, and the worst titles are trying to sell products through the mail title. Don't let your title read like an advertisement. More commercial reflected in the title, the less the message will be opened.
2. Empathy: take yourself as customers rather than marketers
Your mail reader is only interested in one thing: what will available to them in the mail? You should think of this when you writing message, write some content that readers are interested in, do not capitalize close-up the content relating to you. If you want them to take the time to read your mail, then think about why they want to read. And then write them an email, as if you were in the same way to explain the reading. In that way, your title would be better.
3. Using the company's name in a title
Many studies have shown that putting the company name in the sender and title can increase open rates. Research found that including the company name in the title can make opening rates increase from 32% to 60%, which is far more than a title without the company name included.
4. Send the email to yourself
Once you have identified the title, send it to yourself before formally sending. Does it attract your attention in your mailbox? And compared to the other messages in your Inbox, did it stand out? Does it look interesting and worth opening? Does it look like spam email? Very often, the messages in the Inbox and messages in the drawing board don't look the same.