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Blu ECigs Announces Sponsorship Of HARD Summer L.A.

CHARLOTTE, N.C., Aug. 2, 2013 /PRNewswire/ --  blu eCigs, the electronic cigarette company widely known for its products' superior style and quality, today announced its sponsorship of the popular HARD Summer L.A. from August 3 - 4 at the State Historic Park in downtown Los Angeles.  blu eCigs' unique activation space, coined The Vapor Lounge, will feature surprise guest appearances from some of this festival's leading artists in the electronic and hip-hop worlds.

Festival-goers are invited to stop in at the blu eCigs Vapor Lounge that will feature device charging stations to stay connected throughout the two-day music festival and an interactive social media photo booth, where they can enter to win VIP tickets to select performances. Adult smokers will also have an opportunity to sample a blu eCigs disposable in their choice of Classic Tobacco or Magnificent Menthol flavors.

"The electric atmosphere of HARD Summer L.A. balanced with the Vapor Lounge's excitement and vibe is a must-visit for any festival-goer," said Matt Coapman, VP of Marketing at blu eCigs. "We look forward to help charge up fans seeing a wide variety of top musical acts from today's top performers in the electronic and hip-hop genres."

Returning for its sixth annual year as a two-day festival, HARD Summer is one of Los Angeles' biggest summertime music events. This year, HARD Summer will expand the festival running times for each day by adding four extra hours per day and will host four stages. Their lineup features some of the world's best electronic music today including Knife Party, Justice (DJ Set), Duck Sauce, and Bassnectar. The full lineup can be found here.

blu eCigs has embraced responsible marketing for its products, and is firmly committed to responsible advertising practices for the electronic cigarette industry as a whole. The Vapor Lounge is 18+ years old for entry. IDs will be required for age verification prior to entering this space.

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