TORONTO, Aug. 2, 2013 /CNW/ - Two out of three students appreciate the back-to-school season and look forward to the new school year, according to a recent survey. In fact, the survey shows that students more than parents or teachers lead the way in appreciating the back-to-school season. The first Staples Back-to-School Annual Study provides a benchmark on the attitudes, opinions and behaviours on the back-to-school season in Canada.
The survey shows that 80 per cent of back-to-school shoppers who find the season to be stressful believe that lists contribute to the stress level, whereas 72 per cent believe the same for the in-store experience.
"At Staples, we focus on product selection, well-organized stores and customer service to make shopping easy for customers during the emotional back-to-school season," said Steve Matyas, president of Staples Canada. "We're proud that Canadians trust us and know that we've got their 'lists' covered with everything they need for back to school."
Other interesting revelations include:
- Shoppers in the Atlantic provinces are more likely to shop for supplies in June (51 per cent) versus Quebecers (28 per cent)
- Although Maritimers seem to welcome early back-to-school shopping, they are the most likely to find the season stressful (67 per cent) as opposed to only 41 per cent of Ontarians
- Sixty five per cent of students look forward to the back-to-school season, while just under half of teachers do (46 per cent) and just over half for parents (54 per cent)
- Forty four per cent of Canadian back-to-school shoppers would prefer to have more online resources made available to them
- Eighty two per cent of Ontarians prefer to make their own lists compared to only 59 per cent in the Prairie provinces
- Sixty nine per cent of Albertans purport looking forward to the back-to-school season whereas only 42 per cent of Quebecers say they do
- Shoppers in British Columbia are the least inclined to bring their children along for school shopping (55 per cent) whereas consumers from the Prairies are the most inclined (72 per cent)
- Seventy per cent of Canadian back-to-school shoppers state that having an established budget is important to them
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