Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, today announces that Regal Cinemas L.A. LIVE will host an interactive event in which guests are encouraged to share their reactions while viewing “Sharknado” presented by The Asylum and NCM Fathom Events. Cast and crew members will also attend the midnight show in downtown Los Angeles on Friday night and many of them will be sharing their comments online while Syfy’s instant cult classic is on the big screen.
“Usually we ask guests to keep the cell phones off during shows and not to distract others. But for ‘Sharknado’ half the fun is sharing a reaction, and hearing a riff from someone else,” stated Neal Pinsker senior vice president for Regal Entertainment Group. “For this special event at Regal L.A. LIVE, we’re setting the usual rules aside to let the audience share and really become part of the entertainment. This ‘Sharknado’ event will also include some biting comments from the film’s cast and crew tweeting their insights live in the same theatre.”
The screening will feature brand-new, never-before-seen footage about the making of “Sharknado.” Tickets are on sale now for approximately 200 Regal Cinemas, United Artists and Edwards Theatres around the country. Regal’s list of participating theatres is available online: REGmovies.com/promotions/sharknado.
Guests at Regal L.A. LIVE will be encouraged to interact on Facebook, Twitter and Instagram. During this one-night event, audience members can tweet using a hash tag of #SharknadoRegal or by mentioning @RegalMovies.“You don’t need to learn songs or dance steps like with ‘Rocky Horror Picture Show’ to be in on the joke. With ‘Sharknado’ we expect audiences to have fun in a different way by sharing their witty reactions,” said Chris Sylvia, director of digital marketing for Regal Entertainment Group. “Regal has seen great success with special programming through our partners at NCM Fathom Events. And The Asylum is providing a unique form of entertainment for our guests by whipping-up this pop culture event called ‘Sharknado’ that’s swirling at the center of so much buzz.”
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