This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Paper or Electronic Bills? Believe It or Not, Consumers Now Demand Both

NEW YORK ( TheStreet) -- The green movement wants financial consumers to get their bank, credit card and household bills and statements in a digital format.

The rational is simple and understandable: With less paper cluttering up residential and business mailboxes, the more trees you save.

But it turns out consumers want print and digital bills -- and they may penalize companies that don't offer both options by taking their business elsewhere.

So says a study of 2,000 U.S. adults by Two Sides, a Chicago nonprofit that promotes the "responsible use" of paper products.

The study shows that more than 60% of consumers say they "would not choose a provider that does not offer paper bills and statements" and that 88% want both paper-based and digital bills -- and to be able to "switch between" payment options.

That's an interesting development after years of consumers being told paperless bills were the wave of the future, and good for them as well as for the environment.

A 2010 study by the Electronic Payments Association cited a "direct correlation" between consumer satisfaction and paperless billing, with consumers who got paper bills being 10% "less satisfied with their financial institution."

But the Two Sides study contradicts the Electronic Payments Association, as financial consumers seem to be taking a stand against digital-only billing from their banks, credit card companies, utility companies and other service providers.

"While e-billing can be very convenient and Internet delivery is now commonplace, it's clear that U.S. consumers like paper bills and statements and don't want to be pushed into electronic-only communications," Two Sides President Phil Riebel says.

Some consumers believe they're being misled by paperless billing advocates.

"More than eight in 10 believe that cost savings are the driving force behind the 'go paperless' marketing hype, and many are suspicious of marketing claims that going paperless will 'save trees' or 'protect the environment," Riebel says. "In fact, 50% of those surveyed said they either did not believe such claims, felt misled by them or questioned their validity."

He says that about 33% of Americans wind up printing their digital bills anyway, muting some of the environmental benefits of paperless billing.

Both studies could be accused of bias, of course. Two Sides promotes the use of paper products and the Electronic Payments Association promotes the use of digital billing, so both organizations have a horse in the paper-versus-paperless billing race.

Two Sides addresses that.

"We fully understand the advantages of electronic billing," Riebel says."We just want companies to stop misleading consumers by using vague and unsubstantiated environmental claims and to continue offering no-cost paper options to people who say they want and need them."

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.74 0.00%
FB $117.58 0.00%
GOOG $693.01 0.00%
TSLA $240.76 0.00%
YHOO $36.60 0.00%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs