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Arriving August 2, PRINCESS TWILIGHT SPARKLE ($25) And Her Trusted Assistant SPIKE THE DRAGON ($10) Will Be Available At Build-A-Bear Workshop Stores Throughout North America And Online At (Photo: Business Wire)

Build-A-Bear Workshop ®, the interactive entertainment retailer of customizable stuffed animals, is expanding its MY LITTLE PONY collection with the launch of PRINCESS TWILIGHT SPARKLE under license from Hasbro, Inc. Arriving August 2, PRINCESS TWILIGHT SPARKLE ($25) and her trusted assistant SPIKE THE DRAGON ($10) will be available at Build-A-Bear Workshop stores throughout North America and online at ®. The first ever make-your-own MY LITTLE PONY plush characters PINKIE PIE and RAINBOW DASH debuted at Build-A-Bear Workshop in April to much success. The company’s licensing relationship with Hasbro, Inc. allows Guests to engage with these iconic characters in new and exciting ways at Build-A-Bear Workshop and uniquely personalize the ponies like never before.

Arriving August 2, PRINCESS TWILIGHT SPARKLE ($25) and her trusted assistant SPIKE THE DRAGON ($10)  ...

Arriving August 2, PRINCESS TWILIGHT SPARKLE ($25) and her trusted assistant SPIKE THE DRAGON ($10) will be available at Build-A-Bear Workshop stores throughout North America and online at (Photo: Business Wire)

“We are thrilled to continue our relationship with the MY LITTLE PONY brand by bringing PRINCESS TWILIGHT SPARKLE to our Guests,” said Sharon John, Build-A-Bear Workshop Chief Executive Officer. “Guests of all ages relate to this iconic brand and we look forward to expanding the MY LITTLE PONY collection at Build-A-Bear Workshop.”

Guests can complete the signature look for PRINCESS TWILIGHT SPARKLE with a variety of fashions, including:

  • MY LITTLE PONY Coronation Cape 2pc. ($13)
  • Gold Bow Flats ($7.50 per pair)
  • MY LITTLE PONY Friendship is Magic theme song ($7) that can be added to any stuffed animal
  • Rainbow Brush ($3.50)

“We are delighted with the success of MY LITTLE PONY at Build-A-Bear Workshop,” said Simon Waters, SVP Global Brand Licensing and Publishing. “We expect PRINCESS TWILIGHT SPARKLE along with her trusted assistant SPIKE THE DRAGON to be a huge hit with Build-A-Bear Workshop Guests and MY LITTLE PONY fans everywhere.”

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