Aug. 1, 2013
, the electronic cigarette company widely known for its products' superior style and quality, today announced TV personality and celebrity
will be featured in its new television and online advertising campaign. Airing nationwide
, the advertisements will feature Jenny sharing her personal experiences and attraction to blu eCigs, including an introduction of the new Starter Pack.
In the advertisements, Jenny describes how she took back her freedom and confidence in her dating life with blu eCigs. She found the smarter alternative to cigarettes without the smoke or ash, and is able to enjoy blu eCigs almost anywhere -- including her favorite club -- without scaring away that "special someone" by smelling like an ashtray.
Jenny is the latest celebrity following the success of
to inspire users to take back their freedom with blu eCigs.
"Jenny is first and foremost a customer, and as such, she represents a large demographic of blu eCigs users," said
, founder of blu eCigs. "Jenny is a celebrity known for being candid and brutally honest -- and we wanted to capture that authenticity. She does a great job sharing her own personal experiences that should resonate very well with female and male audiences alike, while showing the many benefits and features of blu eCigs."
Also featured in the advertisements is the new
blu eCigs Starter Pack
that offers a lower price point for e-cigarette consumers and provides a unique option between disposable singles and premium rechargeable packs. The blu eCigs Starter Pack features on-the-go recharging, the convenience of car and laptop charging options, a superior battery management system to ensure long-lasting usage, and an ultra-portable design that is as tall as a pack of cigarettes and as slim as a smartphone.
"As a smoker who is single, I was instantly drawn to e-cigarettes as a smoking alternative to better suit my activities on-set and my lifestyle off-set," explained McCarthy. "After sampling the field, blu eCigs quickly became my brand of choice -- so it was very natural to be part of this campaign and share all the reasons why I honestly love the product."