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TheStreet Open House

New Blu ECigs Starter Pack Appeals To E-Cigarette Consumers' Desire For Superior Performance And Ultra Portability

Stocks in this article: LO

Already lauded by its customer base of adult smokers, blu eCigs Premium and Premium 100 rechargeable packs are similar in size to a standard pack of cigarettes.  For e-cigarette users on-the-go, the new blu eCigs Starter Pack offers a much smaller profile at a lower cost. Based on long-term use, all of blu eCigs' rechargeable packs provide significant savings compared to purchasing traditional cigarette products.

Since its inception in 2009, blu eCigs has consistently led the charge to introduce e-cigarettes as a new smoking alternative to the US market, and has done so in a pragmatic way—always keeping the customer experience as the central focus. In April 2012, blu eCigs was acquired by Lorillard, Inc. (NYSE: LO), solidifying blu eCigs as a market trailblazer and further advancing the tremendous growth opportunity in the e-cigarette industry. Today, North Carolina-based blu eCigs continues to set the standard in product innovation and responsible marketing.

blu eCigs' disposable singles, the new Starter Pack, and flavor cartridges can be found in over 100,000 retailers nationwide.  Premium and Premium 100 Starter Kits, disposables, flavor cartridges, and a variety of other accessories are available online at www.blucigs.com. For more details on how blu eCigs' New Starter Pack works, check out this video.

About blu eCigs Electronic Cigarettes

blu eCigs ®  electronic cigarettes offer the feel of traditional cigarettes – without the tobacco smoke, ash, or smell.  Because they mimic the physical act of smoking, blu eCigs offer a realistic alternative to tobacco cigarettes, creating a vapor "puff" that evaporates within seconds. blu eCigs made a conscious choice to offer a product that clearly is not mistaken for a traditional cigarette, evident by the e-cigarette's black casing and blue LED glowing tip when in use. With a lifestyle-driven design and innovative technology to enhance the experience for consumers, blu eCigs e-cigarettes allow smokers the chance to take back their freedom.  blu eCigs e-cigarettes have been featured at high-profile awards shows, professional motorsports events, major music festivals, and more, and are used by A-list actors, musicians, and other celebrities around the world. Available online and at retailers nationwide, blu eCigs e-cigarettes come in convenient disposables or rechargeable packs for regular use, with or without nicotine, and in a variety of flavors.  Based in Charlotte, NC, the company is a subsidiary of Lorillard, Inc. (NYSE: LO).  For more, information visit  www.blucigs.com.

SOURCE blu eCigs

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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