This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

TextbookRush.com Ups The Ante On 'transactional Entertainment' Using Google Street View

COLUMBUS, Ohio, Aug. 1, 2013 /PRNewswire/ --  TextbookRush.com unveiled their fresh new name, brand image and website Monday, July 29, by pushing the button on a new cash giveaway promo which makes innovative use of Google's Street View platform.

(Logo: http://photos.prnewswire.com/prnh/20130801/CL56669LOGO )

Their RushingAmerica.com search-to-win game is an internet first - marking a new, imaginative milestone in the "gamification" of online retail.

Players log in to the Rushing America microsite to follow the new TextbookRush brand hero, Rush the Rabbit, as he travels across virtual America, visiting thousands of campuses in all 50 states and D.C. over 50 days. Visitors to the site are invited to navigate through neighborhoods in a different state each day using Google's 3D Street View. Once they "spot" Rush the Rabbit, they're entered into a daily drawing to win a bounty of $500. 'Carrots' qualify players for other daily prizes.

The Rushing America promotion makes innovative use of the features of Street View overlaid with specially developed software to create a first-person game experience. The game is pre-loaded with thousands of college locations and a responsive mechanic for the distribution of prizes, localizing play for each individual user.  TextbookRush believes this makes Rushing America the first truly randomized and dynamic game using Google's global mapping platform.

Phil Smyres, founder of TextbookRush, explains: "The adaptation of digital technology has been a core part of our heritage since we took our student textbook 'buyback' proposition online back in 2002.  Rushing America is simply part of our evolution and a playful and entertaining way to grab college students' attention and to reward them for engaging with us."

RushingAmerica.com runs July 29 - September 16. Everyone (resident in US) is welcome to play for a chance to win every day.  Visit http://rushingamerica.com/ to join the search for #Rush.

About TextbookRush.comTextbookRush.com is a premier online retailer that buys and sells used college textbooks. The company is dedicated to serving college students with purchase discounts of up to 90% on current titles. The company also rents textbooks for additional savings.TextbookRush.com buys over one million different titles back from students and other sources for cash or store credit, further making used textbook purchases a bargain. To serve the entertainment needs of college students, TextbookRush.com also buys and sells TV and movie titles and games.

Since 2002, TextbookRush.com, and its predecessor sites, have built on a 19 year heritage of book buying and selling experience that started at The Ohio State University in 1994 with retail "brick and mortar" stores. Today, TextbookRush.com has grown into a trusted brand used by college students nationwide. For more information, visit www.TextbookRush.com.

Contact information Alison DayTextbookRush614-643-2181 daya@textbookrush.com

 

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,254.47 +97.62 0.57%
S&P 500 2,009.53 +7.96 0.40%
NASDAQ 4,589.5430 +27.3540 0.60%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs