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Need a new registration confirmation email? Click here Ups The Ante On 'transactional Entertainment' Using Google Street View

COLUMBUS, Ohio, Aug. 1, 2013 /PRNewswire/ -- unveiled their fresh new name, brand image and website Monday, July 29, by pushing the button on a new cash giveaway promo which makes innovative use of Google's Street View platform.

(Logo: )

Their search-to-win game is an internet first - marking a new, imaginative milestone in the "gamification" of online retail.

Players log in to the Rushing America microsite to follow the new TextbookRush brand hero, Rush the Rabbit, as he travels across virtual America, visiting thousands of campuses in all 50 states and D.C. over 50 days. Visitors to the site are invited to navigate through neighborhoods in a different state each day using Google's 3D Street View. Once they "spot" Rush the Rabbit, they're entered into a daily drawing to win a bounty of $500. 'Carrots' qualify players for other daily prizes.

The Rushing America promotion makes innovative use of the features of Street View overlaid with specially developed software to create a first-person game experience. The game is pre-loaded with thousands of college locations and a responsive mechanic for the distribution of prizes, localizing play for each individual user.  TextbookRush believes this makes Rushing America the first truly randomized and dynamic game using Google's global mapping platform.

Phil Smyres, founder of TextbookRush, explains: "The adaptation of digital technology has been a core part of our heritage since we took our student textbook 'buyback' proposition online back in 2002.  Rushing America is simply part of our evolution and a playful and entertaining way to grab college students' attention and to reward them for engaging with us." runs July 29 - September 16. Everyone (resident in US) is welcome to play for a chance to win every day.  Visit to join the search for #Rush.

About is a premier online retailer that buys and sells used college textbooks. The company is dedicated to serving college students with purchase discounts of up to 90% on current titles. The company also rents textbooks for additional buys over one million different titles back from students and other sources for cash or store credit, further making used textbook purchases a bargain. To serve the entertainment needs of college students, also buys and sells TV and movie titles and games.

Since 2002,, and its predecessor sites, have built on a 19 year heritage of book buying and selling experience that started at The Ohio State University in 1994 with retail "brick and mortar" stores. Today, has grown into a trusted brand used by college students nationwide. For more information, visit

Contact information Alison DayTextbookRush614-643-2181


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