Are Netflix and its ilk going to demolish 70% of the TV and movie content industry sales and then reignite growth on their own terms? Kill the whale in order to gorge on its blubber, so to speak?No and no. These questions tend to miss a crucial and distinctive point. While the major players -- mostly old guard entities -- own the content in both music and television, the music guys tend not to and have shown little interest in delivering it themselves. That's not the case in television. The old guard TV media certainly continues to protect it's cash cow model of charging retransmission fees, but they're merely managing the transition to digital because they can. Again, they own and have pretty solid platforms -- their own platforms -- to deliver content digitally as they see fit. So if the music guys are going to rely on third parties almost across the board to get their stuff out to the masses, they better damn well have a solid handle on the future, particularly if they never plan on taking control of it. You can show me today's numbers all day long. Twist them any way you like. But have some respect for history and something resembling vision. Digital downloads will end up like CDs, the cassettes, 8-track and vinyl records that came before them. It's only a matter of time before the music industry wonders where digital sales went just like they were left wondering what happened to physical sales. To not come to the table and take full advantage of all forms of Internet radio and the data and technological prowess the space is so chock full of has industry-wide suicide written all over it. Why the music industrial complex would so willingly play ball (or Russian roulette) with Apple, a company that, at day's end, will survive just fine with or without digital music downloads, yet fight Pandora (P - Get Report) and Spotify every step of the way is beyond me. Follow @rocco_thestreet -- Written by Rocco Pendola in Santa Monica, Calif.
Downloads Die, Apple Lives, Music Industry Suffers
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