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Krispy Kreme Selects Oracle E-Business Suite To Support Ongoing Global Growth

WINSTON-SALEM, N.C., July 31, 2013 /PRNewswire/ -- Krispy Kreme Doughnuts, Inc. (NYSE: KKD) announced today that it has selected the Oracle E-Business Suite as the enterprise resource planning platform to support its expanding global business. 

"We needed a technology platform that could scale with us," said Doug Muir, Executive Vice President and Chief Financial Officer of Krispy Kreme.  "We believe the Oracle E-Business Suite is a great fit for Krispy Kreme and is the technology platform best suited to support our ongoing growth.  The comprehensive capabilities we expect Oracle to deliver should enable us to maximize our effectiveness, support good decision-making, and help us accomplish our strategic objectives throughout our business.

"We currently plan to 'go live' with the Oracle applications we have selected for the first phase of implementation in the second or third quarter of calendar year 2014," Muir continued.  "We expect to announce plans and schedules for implementation of additional Oracle applications at a later date."

"We're thrilled to add Krispy Kreme to our Oracle E-Business Suite family," said Cliff Godwin, senior vice president, Oracle Applications Development.  "By selecting the Oracle E-Business Suite, Krispy Kreme will be able to continue its success and support the next stage of its growth by streamlining processes and driving efficiencies across its global business.  We are looking forward to this important relationship."

About Krispy Kreme

Krispy Kreme is a leading branded specialty retailer and wholesaler of premium quality sweet treats and complementary products, including its signature Original Glazed® doughnut.  Headquartered in Winston-Salem, NC, the Company has offered the highest quality doughnuts and great tasting coffee since it was founded in 1937.  Connect with Krispy Kreme at and on Facebook, Foursquare, Twitter and YouTube.

About Oracle

Oracle engineers hardware and software to work together in the cloud and in companies' data centers.  For more information about Oracle, visit


Oracle is a registered trademark of Oracle and/or its affiliates.  Krispy Kreme and Original Glazed are registered trademarks of HDN Development Corporation.  Other names may be trademarks of their respective owners.

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