July 31, 2013
/PRNewswire/ -- American Eagle Outfitters, Inc. (NYSE: AEO) launches today its Fall 2013 "Project Live Your Life" campaign with the debut of "Rock Your Walk," a seamless series of videos celebrating real people's individual style in the latest collection of American Eagle jeans. Fans are invited to create history this fall as they help American Eagle Outfitters achieve the longest-ever denim runway, from
New York, NY
Los Angeles, CA
, by submitting their own "Rock Your Walk" videos.
To celebrate the launch, the brand unveiled the debut "Rock Your Walk" video at their Times Square store last night,
, featuring runway cameos by fashion influencers including actresses
, style bloggers
(Trop Rouge) and
Natalie Off Duty
), TV host and fashion journalist
, celebrity stylists
and trendsetters and DJs Hannah Bronfman and
, among others. To view the video online, visit
The "Rock Your Walk" initiative is a progression of the brand's ongoing "Live Your Life" campaign that first debuted in Fall 2012 and has since evolved into video format.
In partnership with the music discovery application Shazam, as an added layer to the multimedia experience, the national "Rock Your Walk" commercial spot will feature an exclusive remix of
hit song "Treasure." The original version of the song will be available for free download when viewers use Shazam during the commercial airing from
August 9th through August 25th
"'Rock Your Walk' is a way for our fans to leave their digital footprint behind and be a part of our on-going 'Live Your Life' campaign. We're constantly inspired by our customers," said
, Chief Marketing Officer, American Eagle Outfitters, Inc. "Our 'Live Your Life' campaign has been a huge success because it resonates with our customers desire to tell their story and express their optimistic, individual style."
, individuals can upload their own "Rock Your Walk" videos online at
from their computer or mobile devices via Instagram or Vine. Participants' videos will be added to the ongoing runway video as it travels across the country, and the
best of the best
of the videos submitted will earn the opportunity to be featured on American Eagle's 15,000 square-foot LED billboard screens right in the heart of
New York City's
iconic Times Square. To accompany their videos on-screen, participants will provide a creative name for their walk, their location and what American Eagle jeans they're rocking. Participants will also receive
off a purchase of
or more once their video is uploaded.
For more information, please visit
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle Outfitters® and Aerie® brands. The company operates more than 1,000 stores in
, and ships to 81 countries worldwide through its websites. American Eagle Outfitters and Aerie merchandise also is available at approximately 57 international franchise stores in 12 countries. For more information, please visit
SOURCE American Eagle Outfitters, Inc.