Rich, Smart People Use Coupons, Says a Coupon Company
This isn't a new theory -- just one that's substantiated more and more these days.
The idea that millionaires are actually quite thrifty was the basis for the 1998 best-selling book The Millionaire Next Door, by Thomas Stanley and William Danko. Its research said:
- Millionaires often drive used cars, which they buy and don't lease.
- They live in homes they can afford, with less square footage and fewer amenities. Most of their neighbors, in fact, aren't millionaires.
- More than 50% of U.S. millionaires never got an inheritance.
In the book, Stanley and Danko relay a story about a husband who was reviewing his financial statements. Suddenly, he looked up at his wife and smiled."Honey," he said. "We're millionaires!" The wife looked up, smiled at her husband, and went back to clipping coupons.
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