A select number of tickets will be available for public purchase via Ticketfly for $500, allowing access to the red carpet premiere and private after-party. For those who would like to meet One Direction, Charitybuzz is auctioning off five event VIP packages, each including two tickets to the red carpet premiere and private after-party, including a photo opportunity with One Direction. The opening bid will start at $675. All proceeds from Ticketfly and Charitybuzz will support the Office Depot Foundation’s anti-bullying education.
Office Depot is also giving fans the chance to meet One Direction and attend the movie premiere and private after-party through the One Direction: This Is Us Movie Premiere Sweepstakes currently in stores and online*. Customers can visit an Office Depot store, purchase limited edition items from the 1D + OD product collection and enter the code from their receipt at www.officedepot.com. Five lucky recipients will win a pair of tickets to the movie premiere and private after-party, travel and accommodations to New York City, a $250 stipend and a once-in-a-lifetime photo op with the band. Winners will be announced through early August.
The 1D+OD Together Against Bullying back-to-school campaign consists of a limited edition product line helping to raise $1 million for anti-bullying education in schools across America. It also includes an integrated marketing campaign featuring 30- and 70-second PSAs, viral videos and digital assets found at www.officedepot.com/together, a concert ticket sweepstakes, and sponsorship of the One Direction: This is Us movie premiere and private after-party.
The 1D + OD cause marketing campaign and product line was created by SEW Banded, a New York based brand image and marketing consultancy.*NO PURCHASE NECESSARY. OPEN TO LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 13 AND OLDER. VOID WHERE PROHIBITED. Ends 11:59 PM 8/4/13. Visit http://officedepot.promo.eprize.com/sweeps/ for Official Rules and alternate free means of entry. About Office Depot Office Depot provides core office supplies, the latest technology, school essentials, copy & print services, cleaning & breakroom products, and furniture to consumers, teachers and businesses of all sizes through 1,614 worldwide retail stores, global e-commerce operations, a dedicated sales force, an inside sales organization, and top-rated catalogs. The Company has annual sales of approximately $10.7 billion, employs about 38,000 associates, and serves customers in 60 countries around the world. Office Depot’s common stock is listed on the New York Stock Exchange under the symbol ODP. Additional press information can be found at: http://news.officedepot.com. About One Direction One Direction – Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson – were discovered by Simon Cowell on the U.K.’s “The X Factor” in 2010. The band quickly gained a following to become one of the competition’s all-time most popular acts, finishing in the final three and garnering a gigantic and loyal fanbase along the way. In March 2012, One Direction’s debut album, “Up All Night,” made U.S. history, as it was the first time a U.K. group’s debut album entered the U.S. Billboard 200 chart at No. 1. The band has sold over 29 million records worldwide. In November 2012, One Direction released their sophomore album, “Take Me Home,” which includes the No. 1 single, “Live While We’re Young,” and are currently on a sold-out world tour.