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TheStreet Open House

Snoqualmie Casino Launches Next-Generation Play4Fun Network™ IGaming Platform From Williams Interactive

Williams Interactive LLC, a wholly owned subsidiary of WMS Industries Inc. (NYSE:WMS) providing premium products and services to the global iGaming industry, announced today the launch of its next-generation Play4Fun Network iGaming and Marketing platform in partnership with Snoqualmie Casino, in Washington State. The Play4Fun Network is a first-of-its-kind B2B white-label free-play online gaming and marketing platform designed with the tools and capabilities land-based casinos need to expand their brand online and build an engaged online player community. The Play4Fun Network is completely branded and customized to the casino with capabilities across desktop, tablet and mobile devices, and is centered around games that players love from the casino floor.

In the enhanced Play4Fun Network platform , Williams Interactive combines proven iGaming content with an award-winning marketing platform that enables Snoqualmie Casino to fully engage their players online and drive incremental visits to the casino floor. The Play4Fun Network allows Snoqualmie Casino to customize, deploy and manage native mobile applications for iPad®, iPhone® and Android® devices, and provides players with a seamless social casino gaming experience across desktop, tablet and mobile devices that saves their progress and allows them to pick-up where they left off. The Snoqualmie Casino Play4Fun Network launches with a native app for iPhone and iPod Touch devices, with custom iPad and Android apps planned for release this summer.

Capable of integration with any major player loyalty system, the Play4Fun Network platform is connected with the Snoqualmie Casino Crescent Club loyalty club to provide the operator with a 360-degree view of player activity - online, on their smart phones, and on the casino floor. The Play4Fun Network provides robust marketing capabilities that allow Snoqualmie to leverage incremental player touch points to easily create and manage rules-based and ad-hoc campaigns and promotions personalized to targeted player groups based on activity, loyalty tier or more using next-generation techniques that include Geofencing and Push Notifications. These hyper-focused marketing offers can deliver real-time messages to targeted players on their iOS® or Android devices.

The Snoqualmie Play4Fun Network launches with free-play versions of popular WMS Gaming slot themes, including Jungle Wild® and Buffalo Spirit™. The platform leverages a proven social MetaGame experience to increase its engagement and retention capabilities by recognizing players for their game activity over time with leaderboards, access to new unlocked content and more.

Snoqualmie’s platform also includes a play-for-free peer-to-peer poker game powered by 888 Holdings (LSE: 888) and skinned to the casino’s brand. With access to 888’s extensive for-fun online poker community, Snoqualmie’s patrons can seamlessly engage in a wide array of poker game and tournament choices.

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