July 30, 2013
The hallowed ground of Chelsea FC's
, now the home of the 'special one'
, witnessed a new triumph in May as
men's shirts specialist Charles Tyrwhitt
picked up the top award of the 2013 ECMOD Direct Commerce Awards. The judges were impressed by the amount of innovation and customer focus in the business which remains centred on men's shirts (which is why it is known in some circles as
Charles Tyrwhitt Shirts (or plain CT Shirts
) but also covers premium quality suits, ties, shoes and casual wear as well.
Adding even more lustre to a glittering evening, compere
of Sky News also handed Charles Tyrwhitt founder
a highly prized lifetime achievement award, jointly won with his wife
, owner of the luxury home style and fashion success story that is The White Company. In the words of the judges, "What shines through is that they both share a real passion for their businesses."
Nick's acceptance speech dwelled on the route to success and some unexpected confessions about past mistakes which had the audience in stitches (of laughter, not necessarily of Charles Tyrwhitt clothing). One happy coincidence which emerged on the evening was that Nick originally started selling
shirts for men
in modest premises in
, on the very site which has been redeveloped for
shiny new ground. This was a triumphant homecoming.
Wrapping up, Nick gave some straightforward advice to the ECMOD awards audience: "Have a vision and stick to it. Don't have to-do lists, have not-to-do lists. So many businesses get distracted; you need to focus. Decide where you want to be in three years' time; don't do anything else but focus on that."