If you could drop some weight and/or transform your body in 90 days and win $10,000, would you do it? For many individuals, weight loss and success increase when they participate in group challenges and, according to the Mayo Clinic 1, when financial incentives are in play. For such individuals, Life Time –The Healthy Way of Life Company (NYSE: LTM),today announced the launch of the Life Time 90-Day Challenge featuring two ways to win $10,000.
The Challenge, which begins with Weigh-In Weekend Aug. 3-5, is open for registration through Aug. 31 and ends Nov. 2, 2013. There are two different categories to choose from, the Weight Loss category and the Transformation category, The Weight Loss category is designed more for those who have a significant amount of weight to lose and challenges you to lose the largest percent of body weight. The Transformation category is designed for those who are hoping to get ripped. Judging in this category is based on total transformation in body composition, including body fat percentage, as well as before and after photos and an essay describing your personal transformation experience. Two national Weight Loss winners and two national Transformation winners will each receive $10,000 in cash and a trip for two to Las Vegas. Additionally, each top male and female Club Weight Loss Champions and Club Transformation Champions from each of the participating Clubs will each receive a Life Time Prize Pack containing $200 worth of Life Time merchandise, programs and services.
A new addition to this season’s Challenge is a new 90-Day membership at each of Life Time’s 106 Healthy Way of Life destinations. The membership includes full club access and registration in the 90-Day Challenge.
Now in its third year, the Life Time 90-Day Challenge has helped more than 75,000 people lose nearly 200,000 pounds, with some losing a few pounds and others losing nearly 100 pounds. “The Life Time 90-Day Challenge creates motivation and inspiration for thousands of people around the country,” says Anika DeCoster, program manager for Life Time Weight Loss. “A great weight loss program provides a combination of the right exercise, nutrition and lifestyle factors, including stress management and good sleep but those who succeed in losing the most weight take their efforts further in order to win the Life Time 90-Day Challenge.”