This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Frito-Lay And Activision Partner For Skylanders Giants™ Promotion, Adding A New Layer Of Fun To The Snack Aisle

Stocks in this article: ATVI PEP





PLANO, Texas, July 29, 2013 /PRNewswire/ -- PepsiCo's Frito-Lay North America division and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), today launched a summer promotion offering fans new ways to interact with Skylanders Giants characters in store and at home. To get in on the action, shoppers can download the free ' Skylanders Giants In-Store Adventure' augmented reality mobile application. Once downloaded, they can scan in-store barcode headers and special-edition Frito-Lay variety packs with thematic packaging to see a Skylanders Giants character appear on their mobile device.

Fans can also score exclusive, limited-edition Skylanders Giants Sidekicks figures by purchasing specially marked Frito-Lay 20-count variety packs of snacks and entering the unique in-pack code online*.  A total of four different figures, compatible with the Skylanders Giants video game, are available through this offer. The alliance marks the second year that Frito-Lay and Activision have partnered to bring exciting offers to their shared fans.

"Frito-Lay makes many of America's favorite snack brands and Activision is one of the leading worldwide developers, publishers and distributors of interactive entertainment and leisure products. We wanted to join forces to make the grocery store snack aisle even more fun," said Christine Allen, senior director of marketing, Frito-Lay North America.

Once the Skylanders Giants character appears on their mobile devices, app users can manipulate the character, overlay it on a picture taken through the app and instantly share the photos via email, Twitter or text message. When shoppers use the app to scan all three Frito-Lay and Skylanders Giants in-store displays, they'll unlock additional interactive content. The app is available on iOS and Android platforms.

The promotion extends through Sept. 2, 2013, with specially marked variety packs available for purchase while supplies last at participating retail stores nationwide.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,416.85 +225.48 1.31%
S&P 500 2,021.25 +19.09 0.95%
NASDAQ 4,683.4070 +45.4130 0.98%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs