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TheStreet Open House

Popeyes® Puts A New Twist On A Southern Favorite; Introducing Chicken Waffle TendersTM

Stocks in this article: AFCE

Popeyes ® Louisiana Kitchen, a division of AFC Enterprises, Inc. (NASDAQ: AFCE), puts a new twist on a southern favorite with the introduction of Chicken Waffle Tenders TM. Popeyes takes its handcrafted, juicy, all white meat chicken tenders marinated in Louisiana spices, then hand-batters them in a unique and crispy waffle style coating. Add a new, luscious, Honey Maple Dipping Sauce, serve with Cajun fries and a biscuit for only $4.99 and Chicken Waffle Tenders promises to be one of Popeyes most delicious limited time offers ever.

“Five years ago we began a brand transformation with a commitment to bringing the heart and soul of slow-cooked Louisiana flavors to a fast-paced world,” said Vice President of Marketing Hector Munoz. “These delicious hand-battered, waffle coated, handcrafted tenders paired with a sauce that has all the sweetness of maple and honey are the latest example of this commitment and is a combination we know guests are going to love.”

Bringing guests the perfect combination of sweet and savory flavors, Popeyes Chicken Waffle Tenders is an all-in-one chicken and waffle experience. The fried up fresh Waffle batter-coated chicken gives guests that southern savory taste, while the Honey Maple Dipping Sauce with a hint of rich butter flavor delivers the sweet.

Chicken Waffle Tenders Campaign

To spread the word about this limited time offer, Popeyes has unveiled a new television commercial featuring feisty spokeswoman “Annie,” in which “the ambassador of southern cooking” touts turning chicken and waffles into an “all-in-one meal.” To view the 30-second national spot, click here.

Taste Test!

Leading up to the launch of Chicken Waffle Tenders, Popeyes brought Chicken Waffle Tenders to guests at four taste-testing events. To see the taste-testers’ overwhelming response to Chicken Waffle Tenders, click here.

Hurry in to your local Popeyes today to take advantage of this great offer; prices may vary. Visit www.Popeyes.com to find a restaurant near you to take advantage of this delicious limited time only offer.

About Popeyes® Louisiana Kitchen

Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans segment of the foodservice industry and is the world's second largest quick-service chicken concept based on the number of units. As of April 21, 2013, Popeyes had 2,119 restaurants operating in the United States, Puerto Rico, Guam, the Cayman Islands and 28 foreign countries. For more information, visit the Popeyes Louisiana Kitchen Web site at www.popeyes.com.



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