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MasterCard, Hess, Whole Foods Earnings Preview

NEW YORK ( TheStreet) -- This week is packed with important economic data and many more earnings reports. In addition, the tapering versus papering debate continues with the FOMC meeting statement on Wednesday.

On Tuesday the Conference Board releases its consumer confidence reading for July and the consensus calls for continued improvement to 84.0. This reading will still be below the neutral zone at 90 to 110, so the real story will be that consumers are less depressed, not more confident.

On Wednesday the advance reading for second quarter GDP is expected to show continued slow growth at 1.3%. The Chicago PMI release should rise to 54.0.

On Thursday Jobless Claims should remain below the recessionary threshold of 350,000, and the national ISM index should rise to 53.0 in July. Construction spending is projected to rise by 1.0%, but as I suggested in my July 24 story Downgrades Point to Weak Construction Spending Ahead many stocks that support construction have been downgraded to sell according to www.ValuEngine.com.

On Friday nonfarm payrolls are expected to rise 200,000 with the unemployment rate down to 7.5%. I will be focusing on the growth of part time jobs versus full time jobs.

On July 24 I profiled 13 stocks in Amazon, GM and 3M Earnings Preview. These stocks reported earnings results on Thursday, and here's my scorecard for 12 of the July 25 field of stocks:

Amazon.com (AMZN) ($312.01) missed EPS estimates by 6 cents reporting a loss of 2 cents after the close on Thursday. The stock traded as low as $294.72 in afterhours trading. After a lower open on Friday, Amazon shares surged to a new all time high at $313.62. Buy-and-trade investors could capture this volatility buying at my monthly value level at $295.46, and then booking profits between my semiannual risky levels at $313.60 and $324.33. Amazon has been downgraded to sell this morning.

Colgate Palmolive (CL) ($60.25) matched EPS estimates earning 70 cents a share, but the stock penetrated and held its 50-day SMA at $58.87 on Thursday then traded up to $60.26 on Friday. This buy rated stock has a weekly pivot at $59.58 and monthly risky level at $82.75.

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