This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Kodak: The End of an American Moment

Stocks in this article: EK AAPL EMN BBRY

The electronics group at Kodak worked on broad sets of projects that ranged from troubleshooting manufacturing lines to proposing new ideas for consumer products. Sasson says the electronic camera was a "very casual" product project.

"So, it wasn't any big plan of mine to sort of disrupt film or anything, I just thought, if you could do this, it would be interesting," he says.

Leaders in Kodak's higher ranks recognized Sasson had created a product with huge implications for the imaging space, but uncertainties remained. So, they approached Sasson and asked him to put together an Invention Report.

Sasson presented his report to company representatives in marketing, business development, organization and research and development. The presentation was straightforward: take pictures of people and show it to them instantly, right there in the room. Sasson didn't present the camera as "digital" because, he says, in the 1970s the word carried a bad reputation. Digital was experimental, expensive, esoteric and unreliable. That's why he called it electronic. He entitled the presentation "filmless photography."

It was a bold title for a presentation about a new technology that took months to create and didn't use anything Kodak had spent 100 years developing to that point. And there was the simple fact that Sasson was presenting to "film guys."

A business leader who worked with a company that processed microfiche imaging of checks attended one of the meetings and got excited about the camera, Sasson recalls.

"I remember this because I wasn't used to this: he got up, he took a check out of his wallet and slammed it down on there and said, 'Take a picture of that.' Which I did and it went up on the screen. He looked at it and he said, 'Boy, not enough resolution. If we had more resolution, we could really use this'," Sasson says.

It was one of the early problems with Kodak's electronic camera: Sasson's image didn't match the quality of Kodachrome prints.

Another problem was that the camera didn't fit into Kodak's vertically integrated business system.

3 of 15

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,164.95 -251.90 -1.45%
S&P 500 1,994.99 -26.26 -1.30%
NASDAQ 4,635.24 -48.1670 -1.03%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs