Will success spoil Starbucks? Does it risk becoming another Panera (PNRA)? That particular company executed badly this quarter, in part because it took too long to order and get food -- something that I saw at my own Panera just last night.
Howard put social and mobile genius Adam Brotman on the call Thursday night, and I think the reason has to do with the company adopting best practices involving mobile -- 10% of orders are done by phone. That helps the throughput that is plaguing Panera.
Starbucks is hitting on nine cylinders. I say that because it will have to return to eight soon. It was a stunning quarter, but not all that is replicable, because everything went right. Things will slow.
Still, though, it was as close to perfection as I have ever seen a quarter be. That's pretty amazing when you consider that this stock traded at $43 this time a year ago, when Europe plagued the company and China slowdown worries were the mainstay of the conversation.It was truly a quarter for which management should be congratulated. Well done. At the time of publication, Action Alerts PLUS, which Cramer co-manages as a charitable trust, had no positions in the securities mentioned.
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