July 26, 2013
/PRNewswire/ -- Beam Inc. (NYSE:BEAM) is pleased to announce that
Pinnacle® Vodka, the company's fast-growing premium vodka brand, has been awarded the top honor for the vodka category in the 2013 International Wine & Spirit Competition (IWSC). Pinnacle's flagship Unflavored vodka beat out more than 100 vodkas from all over the world to take home the Vodka Trophy and earn the only Gold Outstanding award in the category.
"The IWSC is considered to be the most prestigious competition of its kind in the world, and we are extremely proud that Pinnacle rose to the top to earn the highest honors in the competitive vodka category," said
, Senior Director Vodka, Beam Inc. "Pinnacle Unflavored is distilled five times from French wheat and grains, and this coveted award is a testament to the premium quality and superior taste that Pinnacle offers to consumers."
The awards given by the competition are among some of the highest honors in the industry. Judging for the competition is unique in that it has two stages; first, the judging panels, comprised of more than 300 highly qualified industry experts, conduct a blind taste test. Second, products that are selected to receive top medals are subject to technical analysis before results are released; this crucial stage ensures winners receive complete validation. IWSC judges' tasting notes for Pinnacle Unflavored Vodka include "as clean a nose as possible," "fresh impact into the mouth," and "well extended, warm finish."
Offering consumers a premium liquid at an affordable price point, the Pinnacle Vodka line features its Unflavored variant, its biggest selling single offering in the line, and more than 30 delicious flavors, including the Pinnacle line of Whipped flavored vodkas and the recently released Pinnacle Rainbow Sherbet and Pinnacle Strawberry Shortcake.