Charles & Colvard, the exclusive global supplier of the moissanite gem, has named LANE, a national agency specializing in integrated public relations, digital media and investor relations, and Cindy Riccio Communications, Inc., a New York-based public relations, marketing and events agency, agencies of record (AOR). LANE, Charles & Colvard’s investor relations agency of record, and CRC, the brand’s consumer public relations agency, began work in June 2013.
"The Charles & Colvard leadership team is excited to have the strategic counsel and experience of these established PR and IR agencies to both catapult awareness of moissanite and articulate our aggressive growth strategy and market opportunity to investors. We believe our proprietary moissanite gems, the most brilliant jewel in the world ®, surpass the brilliance and beauty of traditional diamonds at a fraction of the cost while offering enduring value and remaining the ultimate in affordable luxury to both consumers and shareholders." said Randy McCullough, CEO at Charles & Colvard.
"LANE is thrilled to tell Charles & Colvard’s story to investors and key business media outlets,” said Amber Roberts, a vice president at LANE. "Our team looks forward to the opportunity to partner with Charles & Colvard’s leadership as they expand and build value for the company’s shareholders.”
"CRC is excited to partner with Charles & Colvard to generate optimal exposure with consumer media for both the Lulu Avenue™ and Forever Brilliant ® brands to educate consumers on two innovative and stylish collections that offer stunning jewelry at attainable price points," said Cindy Riccio, president and founder of CRC.Charles & Colvard is the sole provider of moissanite and sells the Forever Brilliant and Charles & Colvard moissanite product lines through retail and direct channels, including Moissanite.com and Lulu Avenue. The company has seen consistently strong growth in sales of moissanite, including a net sales increase of 56% in 2013’s first quarter.