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Photo Release -- Cardtronics' New Approach To ATM Branding Expands Fee-Free Horizons For Financial Institutions

  • Latest product from Cardtronics' ATM branding line unveiled
  • New way for financial institutions to extend their ATM network

HOUSTON, July 26, 2013 (GLOBE NEWSWIRE) -- Banks and credit unions across the U.S. can now put their mark on an extended network of conveniently located retail ATMs — and offer their cardholders increased fee-free ATM access — thanks to a new take on ATM branding by Cardtronics. The world's largest retail ATM owner, Cardtronics, Inc. (Nasdaq:CATM) today announced an expansion of its ATM branding product line featuring the launch of Preferred Branding.
Preferred Branding by Cardtronics
How does it work? Financial institutions have their logos added to the Preferred Branding decal located on the ATM's safe door.

A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=20038

Introducing: Preferred Branding by Cardtronics

Premium locations — that is a fundamental strength of Cardtronics' deployed fleet of company-owned ATMs, which provide valuable cash and account access at tens of thousands of America's most convenient and high-traffic retailer locations. Whereas Cardtronics' traditional ATM branding solution, Principal Branding (ATM topper, screens, exterior sign etc.), enables one financial institution to use a Cardtronics-owned ATM to expand its fee-free ATM network and elevate its brand visibility in a very high-profile way, Preferred Branding opens up a new point of presence to multiple banks and credit unions and creates new ATM branding opportunities at previously unavailable locations.    

With Preferred Branding, up to nine additional financial institutions can use the same premium retailer location and the same Cardtronics-owned ATM, including locations that already have a Principal Branding partner, to expand fee-free cash access for their accountholders and generate awareness for their bank or credit union.

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