This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
See Cramer's multi-million dollar portfolio for FREE and get his new book Get Rich Carefully! Learn More

With Back-to-School Season Near, Rite Aid Offers More College & School Gear In More Stores

With 4,600 locations nationwide stocked with everything a scholar could need, Rite Aid (NYSE: RAD) is ready for what the National Retail Federation (NRF) calls the second-busiest shopping season of the year after only Christmas. The season is increasingly focused on back-to-college preparations, which have enjoyed consistently higher spending than primary back-to-school categories since 2008, NRF research shows.

New this year, Rite Aid has added hundreds of new college living essentials including new computer accessories, Smart TV Adapters, wireless Internet routers, sheet and blanket sets, shower curtains and door mirrors. The NRF noted that the category most likely to see an increase in spending this year is dorm and apartment furnishings as well as food items.

"As back-to-school seasons have evolved over the years, Rite Aid has been ahead of the pack in bringing the most sought-after daily living and studying essentials to the most convenient locations nationwide," said Tony Montini, executive vice president of merchandising for Rite Aid. "At the same time, we remain committed to delivering great value on back-to-school basics for all ages, whether the student is in grade school, grad school or somewhere in between."

Rite Aid has tech supplies covered with great deals on TI-84 graphing calculators, 19" LED TVs and Craig 10" Netbooks, which make it easy to take notes in class and then sync them to a home computer. Popular digital accessories include the optical mouse, speakers, flash drives, and Smart TV Adapters, which turns HD TVs into basic Internet-ready computers.

All the decor to deck out any college dorm

Once the devices are set up, college students will need somewhere to store and use them. Rite Aid has this covered too with new slim TV/laptop trays. Organizing for tight spaces is easy too with three-tier cabinets, stackable storage bins, food storage and an expanded line of domestic supplies including new four-piece bathroom sets. To give any dorm a personal touch, Rite Aid is advertising photo deals throughout the season for high-quantity purchases of digital prints.

Stock quotes in this article: RAD 

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
DOW 16,408.54 -16.31 -0.10%
S&P 500 1,864.85 +2.54 0.14%
NASDAQ 4,095.5160 +9.2910 0.23%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs