SAN FRANCISCO and AMSTERDAM, July 25, 2013 /PRNewswire/ -- To better service its rapidly expanding markets throughout Western Europe, U.S.-based cosmetics company NYX has appointed Menlo Worldwide Logistics (Menlo) to operate a comprehensive distribution network based on its multi-user hub in Eersel, Netherlands. Although Germany is currently NYX's largest market, Eersel was chosen for its high level of connectivity from an international and pan-European perspective, in line with the company's expansionary plans.
NYX, whose brand is named after the Greek goddess of the night, is headquartered in Los Angeles and has been the fastest-growing cosmetics company in the United States. It offers the best quality of product with ultra-modern and stylish packaging. Its cosmetics have highly pigmented colors designed to appeal to the hip and sophisticated end of the market.
Menlo, the global logistics subsidiary of Con-way Inc. (NYSE: CNW), provides a full range of supply chain services to NYX, from transport management of inbound ocean and airfreight, through inventory control, to pick-and-pack order fulfillment and distribution into both NYX's retail and e-commerce outlets.NYX's CFO, Arash Khazei, explained some of his company's thinking in deciding to entrust the distribution operation to Menlo. "Because of our scheduled expansion in the European market, we require a truly flexible partner that can be light on its feet when challenged to service new markets and to re-engineer a supply chain with minimum delay. In Menlo we recognized a logistics specialist that we believe has both a cultural fit with NYX when it comes to continuously improving process, and has a hands-on approach to solution provision." Over the initial few months of working for NYX, Menlo is already supplying its market outlets in Germany, Sweden, Switzerland, France, the UK, Spain, Ireland, Russia and Dubai. Menlo's Managing Director in Europe, Tony Gunn, comments: "We are obviously set for a rapidly developing supply chain mix with NYX in the future. We believe that our reputation for proven continuous improvement will help us meet these challenges. We also hope that the service platform we establish for NYX will open doors for us in the personal care product sector of the market." About Menlo Worldwide Logistics EuropeIn Europe Menlo Worldwide Logistics maintains seventeen dedicated and multi-client logistics centres located in the Netherlands, Belgium, Czech Republic, Germany and the United Kingdom. This warehouse network can serve as pan-European distribution solution using one or several facilities. Supply chain and transport management solutions as well as 3PL, warehousing and distribution services are offered to a variety of vertical industry sectors including: fashion & apparel; healthcare and medical equipment; hi-tech electronic and data network equipment; automotive; defense and government services and retail e-fulfillment. The European headquarters is at the multi-client Amsterdam Distribution Centre in the Netherlands.Follow Menlo Worldwide Logistics on Twitter: http://twitter.com/MenloLogistics About Menlo Worldwide LogisticsMenlo Worldwide Logistics, LLC, is a US$1.6 billion global provider of logistics, transportation management and supply chain services with operations in five continents, including North America. As a third-party logistics provider, San Francisco, Calif.-based Menlo Worldwide Logistics' services range from dedicated contract logistics to warehouse and distribution management, transportation management, supply chain reengineering and other value-added services including packaging, kitting, order fulfillment and light assembly through a strategic network of multi-client and dedicated facilities. With more than 17 million square feet of dedicated warehouse space in North America, the Asia Pacific, Europe and Latin America, and industry-leading technologies, Menlo Worldwide Logistics creates effective, integrated solutions for the transportation and distribution needs of leading businesses around the world. Menlo Worldwide Logistics, LLC, is a subsidiary of Con-way Inc. (NYSE: CNW), a $5.6 billion diversified freight transportation and logistics company. For more information, please visit us on the Web at www.con-way.com For more information about NYX, please visit www.nyxcosmetics.com.