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TheStreet Open House

Bridgeline Digital's IAPPS Ds Platform Selected By Leading National Network Of Independent Sales Offices

Stock quotes in this article: BLIN

BURLINGTON, Mass., July 25, 2013 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (Nasdaq:BLIN), The Digital Engagement Company™, today announced that a leading national provider of outsourced, face-to-face sales teams has selected the iAPPS ds platform to power over 300 next generation, mobile-friendly websites for each of their locations throughout the United States. The customer caters to a diverse client base of companies in a wide range of industries that includes telecommunications, office products, retail, energy, and financial services. With this deployment, Bridgeline now powers nearly 5,000 customer websites on the iAPPS ds platform, the premiere solution for franchise and large dealer networks.

iAPPS ds has a proven track record providing franchises and large dealer networks a unified platform that empowers local franchisees to personalize content, improve web visibility with Search Engine Optimization (SEO), execute local marketing initiatives, measure results with analytics, and drive customer engagement online.

The iAPPS ds platform will enable the customer to easily publish and optimize web content using  iAPPS Content Manager, as well as enhance the effectiveness of their web strategies through  iAPPS Analyzer. Additionally, what sets the iAPPS ds platform apart from other web engagement solutions is its unique scalability. Despite the high-volume of websites deployed, iAPPS ds effortlessly enables secure brand control and messaging at a corporate level while simultaneously allowing individual administrators the ability to personalize web content to market to their local communities.  

This new iAPPS ds customer will be equipped with both back- and front-end mobile capabilities. Each of their 300-plus websites will be implemented with Responsive Design capabilities, a mobile-friendly technology approach that detects the size of a visitor's device viewing screen and triggers content to automatically adjust to fit the screen accordingly and properly render the website. The mobile-friendly platform also allows businesses to contextualize the customer experience by triggering persuasive content based on what device visitors are using to access the customer's website. Additionally, administrators can edit and publish content on-the-go with a smart phone or tablet in the touch-capable iAPPS Content Manager user interface.

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