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Mazda Chooses Rackspace To Take The Driver’s Seat With Its Web And Application Hosting

Rackspace Hosting, the open cloud company, has announced that Mazda North American Operations (MNAO) has chosen to build its web presence in the United States, Mexico and Canada, along with its MyMazda application, on Rackspace technologies to accommodate its 2.1 million unique monthly visitors.

Mazda has adopted the Rackspace Critical Application Services with its proactive monitoring function for additional service level coverage. Using a combination of dedicated servers and managed virtualization resources, Mazda is able to improve reliability for its mission critical sites and shoulder performance requirements during national broadcast advertising campaigns such as a recent CNN campaign period when website traffic spiked more than 50 percent from an average of 85,000 daily unique visitors to 130,000.

“A major reason why Mazda chose Rackspace to host several of its Web sites and applications is most importantly for their Fanatical Support and Critical Application Services. The proactive monitoring from the Critical Applications Services team is a huge value-add to our business. We can now proactively scale for future demand,” said Jim DiMarzio, CIO, MNAO. “Since the migration to Rackspace, Mazda’s sites have performed better, and the support our team is receiving is unparalleled.”

Mazda chose to add Rackspace Critical Application Services on top of its configuration to take advantage of a combination of web scale engineers, deep-level performance monitoring and on-going guidance to optimize platform performance through the application and infrastructure environment. Critical Application Services is delivered with advanced warning systems that allow the Mazda team to assimilate and often resolve potential technical issues before they happen.

Critical Application Services advanced service level agreement provides a 100% production platform uptime guarantee and a 2x service level credit for businesses that demand the highest level of performance and uptime on critical applications and websites.

John Engates, chief technology officer at Rackspace, said, “We are excited to work with the Mazda team to help them manage the health and effectiveness of its applications and rich-media offering. Better application performance means better business performance – it’s a simple equation. With Rackspace’s 100% network uptime and Fanatical Support, Critical Application Services gives Mazda access to analytics and data metrics for its sites internationally.”

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