Good Times Restaurants Inc. (Nasdaq: GTIM) today announced it recently rolled out a new, limited-time Hatch Valley New Mexico Green Chile menu that will run through the prime green chile season until the end of September, supported by a new television ad. In addition to its permanent menu of $2 Green Chile Breakfast Burritos, the limited-time menu consists of Fresh Cut Green Chile Cheese Fries, a Green Chile Burger and Slider.
Commenting on the introduction, Director of Marketing Nicholas Corbishley said, “We have had such outstanding results and customer feedback from our breakfast burritos, we wanted to extend the use of our authentic Hatch Valley New Mexico Green Chile to other products, particularly during the height of the season for roasted Hatch Valley Green Chiles. Additionally, we are continuing the creative campaign that we introduced with our first television ad featuring our Springer Mountain All Natural Hand Breaded Chicken that was such a success.”
The Company reported that this is the second in a series of television ads under the same creative campaign umbrella that launched at the end of March. Corbishley added, “We are telling the story of the lengths that Good Times goes to in order to find the highest quality, authentic, regional ingredients for our products in all categories of our menu that we believe are meaningful to our customers and to our brand position. It is that brand building that is moving our sales and our positioning away from the traditional quick service hamburger restaurant competitors.”
Good Times is a regional chain of quick-service restaurants located primarily in Colorado providing a menu of high-quality all-natural hamburgers, antibiotic-free hand breaded chicken tenders and sandwiches, fresh frozen custard, fresh-squeezed lemonades, fresh-cut fries and other unique offerings. Good Times currently operates and franchises 39 restaurants.This press release contains forward looking statements within the meaning of federal securities laws. The words “intend,” “may,” “believe,” “will,” “should,” “anticipate,” “expect,” “seek” and similar expressions are intended to identify forward looking statements. These statements involve known and unknown risks, which may cause Good Times’ actual results to differ materially from results expressed or implied by the forward looking statements. These risks include such factors as the uncertain nature of current restaurant development plans and the ability to implement those plans , delays in developing and opening new restaurants because of weather, local permitting or other reasons, increased competition, cost increases or shortages in raw food products, and other matters discussed under the “Risk Factors” section of Good Times’ Annual Report on Form 10-K for the fiscal year ended September 30, 2012 filed with the SEC. Although Good Times may from time to time voluntarily update its forward looking statements, it disclaims any commitment to do so except as required by securities laws.