July 24, 2013
Yoplait® has answered the call for a Greek yogurt that delights on all levels and goes beyond the typical Greek yogurt experience. The brand with a legacy of excellent taste and flavor variety introduces its new deliciously blended,
While a growing number of yogurt eaters have gone Greek – with Greek yogurt currently representing 43 percent of the overall U.S. yogurt category
– Yoplait found that people are primarily choosing the snack for its thick texture and health benefits. But as palettes continue to evolve, consumers are looking for more from their snack experience.
"After talking with thousands of people, what we consistently heard was that while people enjoy the thickness and protein from other Greek yogurts, they were still searching for a great taste experience," said
, Yoplait Greek marketing manager.
To satisfy people's call for a great-tasting Greek yogurt, Yoplait developed this brand new offering that delivers impeccable taste. Yoplait Greek delivers great taste using a strained, special blend of slow-fermenting cultures with real fruit pieces blended in. The deliciously creamy Yoplait Greek gives Greek yogurt lovers an exquisite blended taste experience, in addition to the thickness and protein they have come to expect from Greek yogurt.
"Taste wasn't the only thing we heard from people. It was clear that fruit mix-ins and fruit-on-the-bottom weren't the ideal way for people to eat Greek yogurt," added Dopp. "We also observed people stirring their cups before eating, so it became clear that a blended product was what they wanted."
The new blended Yoplait Greek builds on the success of Yoplait® Greek 100, a strained, 100-calorie Greek yogurt offering introduced last year to fill the need for a lower-calorie flavored Greek yogurt in the dairy aisle. As Yoplait® Greek 100 rose in popularity; the brand took a closer look at what else people were looking for from current Greek yogurt offerings.