BOSTON, July 24, 2013 (GLOBE NEWSWIRE) -- LogMeIn, Inc. (Nasdaq:LOGM) today announced a new channel partner program to help managed service providers (MSPs), value-added resellers (VARs), and other outsourced IT service providers capitalize on the growing shift to cloud-based apps and employee-introduced technology. The new program, called LogMeIn Elevate, will give channel partners new ways for managing users across devices that blur work and personal lines, as well as across cloud-based apps and related data that span this myriad of devices. The channel program will also open the doors to resell LogMeIn's popular cloud collaboration apps, like join.me and Cubby, giving MSPs, VARs and IT service providers new ways to establish and grow client relationships. As a result, channel partners can better address the management realities of today's cloud-centric workplace, build stronger relationships with their clients, expand their portfolio, boost margins, and create new revenue streams.
The program, part of LogMeIn's focus on helping IT professionals redefine their strategic role in today's cloud-centric work environment, is being rolled out in two phases. The initial phase will help IT service providers create new, high-margin remote management and support services around a growing mix of employer-introduced and employee-introduced devices. A second phase, expected to be rolled out later this year, will introduce a reseller program for LogMeIn's popular collaboration and productivity app, as well as 3 rd party cloud app management capabilities through a channel-focused version of LogMeIn's new IT offering, AppGuru.
Leading the program will be Ted Roller, LogMeIn's vice president of channel development, and a 20-plus-year channel veteran, having held leadership roles both as an MSP and reseller, as well as channel leader at multiple software vendors."When talking to today's MSPs and IT service providers, almost all of them are looking for ways to shift their future portfolio toward the needs of cloud-centric businesses – and with that, change the focus of management from networks and devices to users and apps. The goal of our channel program will be simple: Give service providers the tools, education, marketing support they need to accelerate this transition," said Ted Roller, LogMeIn's VP of channel development. "With a proven track record amongst channel providers and the right mix of products and expertise, we believe we're in a unique position to help MSPs and VARs deliver tomorrow's highly profitable services, today."