DAYTONA BEACH, Fla., July 24, 2013 /PRNewswire/ -- International Speedway Corporation (NASDAQ Global Select Markets: ISCA; OTC Bulletin Board: ISCB) ("ISC") today provided additional details on NASCAR's domestic broadcast rights contracts for its Sprint Cup, Nationwide and Camping World Truck series, as well as other related programming.
In a press release dated July 23, 2013, NASCAR and NBC Sports Group announced they have reached a 10-year comprehensive agreement granting NBCUniversal ("NBC") exclusive rights to the final 20 NASCAR Sprint Cup Series races, final 19 NASCAR Nationwide Series events, select NASCAR Regional & Touring Series events and other live content beginning in 2015. Further, NBC has been granted Spanish-language rights, certain video-on-demand rights and exclusive 'TV Everywhere' rights for its NASCAR Sprint Cup Series and NASCAR Nationwide Series events. Financial terms were not provided but according to NASCAR it is the largest media rights deal in the sport's 65-year history.
Of NBC's 20 NASCAR Sprint Cup Series events, seven will be carried on NBC annually, with 13 airing on NBC Sports Network. Four of NBC's 19 NASCAR Nationwide Series races will air on NBC, with 15 airing on NBC Sports Network."We are excited for the return of NBCUniversal and its family of networks to NASCAR," stated ISC Chief Executive Officer Lesa France Kennedy. "This groundbreaking agreement demonstrates the increasing value of our sport and builds upon the significant positive momentum seen recently in our industry. From the introduction of the Gen-6 car to the recently launched DAYTONA Rising project, we continue to build for the successful future of our sport by providing fans with the best live event experience at the racetrack and through various channels like television and online. "Broadcast rights represent ISC's largest revenue segment and these recent deals provide us the long-term visibility to continue investing in our business to the benefit of our fans, partners and local communities while continuing to build shareholder value. We are poised to elevate ISC and the sport by having two of the world's largest media companies – NBC and FOX – promote NASCAR."
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