Today, 3D White announces its first ever global partnership with multi-platinum artist and two time GRAMMY award-winning star, Shakira. The brand, known for creating whiter, brighter smiles around the world, identified Shakira as someone who truly celebrates a woman’s everyday multi-dimensional brilliance; reflected through the dazzle of her smile.
Shakira Named New Global Ambassador Across the Worldwide 3D White Collection from Oral-B and Crest (Photo: Business Wire)
“We are excited to announce Shakira as the exclusive global spokesperson for our 3D White property, around the world," said Stephen Squire, Global Marketing Director, P&G Oral Care. “As an award-winning recording artist, star of NBC’s The Voice, philanthropist, beauty icon and mother, Shakira embodies the true spirit of the multi-dimensional woman, and always does it all with a brilliant smile on her face. We are thrilled to have a beautiful, strong woman of Shakira’s caliber to represent the brand.”
As the global brand ambassador, Shakira will help launch the latest additions to the Oral-B and Crest 3D White collection of award-winning products, appearing in the brands’ print and television advertising, public relations efforts and online properties. The campaign will kick-off, globally, in the fall of 2013.
“I am excited to be working with 3D White as a Global Ambassador — I have always felt that a smile is one of our most important assets in life,” says Shakira. “They are an iconic brand and I know they will be a great partner, including the work we will be doing together to support children in Colombia through my Barefoot Foundation."
About Procter & Gamble
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Over the course of her career, Colombian singer-songwriter and Grammy winner Shakira has sold over 60 million records worldwide and has won numerous awards including two Grammys, eight Latin Grammys, four World Music Awards, three American Music Awards and five Billboard Music Awards, to name a few. She is the only artist from South America to have a number one song in the US, and has had four of the 20 top-selling hits of the last decade. At the age of 18, she founded the Pies Descalzos (Barefoot) Foundation which currently provides education and nutrition to over six thousand impoverished children in Colombia and is expanding its work to other countries, including newly launched projects in Haiti and South Africa. In October 2011, Shakira was named a member of President Obama’s Advisory Commission on Educational Excellence for Hispanics. Shakira served as coach on the 4th season of "The Voice," NBC's hit reality vocal competition series that searches for the nation's best voice. She will return to the show on season 6. Shakira is currently recording her new album.