This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Sojourner Mobile App Helps Vera Bradley Foundation For Breast Cancer Go Green With Custom Mobile Event Communication App

Stocks in this article: VRA

SOMERSET, N.J., July 23, 2013 /PRNewswire/ -- The Vera Bradley Foundation for Breast Cancer worked with Sojourner Mobile Communications, part of Sita Corp's  global data, analytics and mobile communications firm, to develop a mobile event app to improve communications, eliminate paper waste and empower volunteers in the fight against breast cancer.  The customized app was created within a swift three-day development and deployment period for the organization's 20 th Annual Vera Bradley Golf and Tennis Tournament fundraiser.

The mobile app improved event communications, delivered a robust 50 percent adoption rate among event organizers and volunteers, and saved an estimated 3,000 pages of paper by replacing the event's signature reference and guidelines binders for staff and volunteers.

"The Vera Bradley Foundation's goal is to raise more money to fight breast cancer by efficiently managing the largest women's amateur golf and tennis charity event in the nation," said Catherine Hill, Vera Bradley Foundation for Breast Cancer Executive Director. "Sojourner's mobile app helped us achieve this goal by supporting our 'Go Green' initiative, completely replacing a dozen paper event organization binders, and providing our event organizers and volunteers with a better way to communicate and coordinate activities."

The customized app was used 1,400 times on the first day of the event, and 3,000 times by the end of the 3-day tournament by 95 organizers and volunteers, thanks to the solution's "no training needed" intuitive interface and simple four-icon design.

"We were delighted to work with the Vera Bradley team to develop this simple solution, empowering the dedicated organizers and volunteers of this important fundraising event," said Sita Corp President & CEO Rom Reddy. "Our matching 'get it done' work ethics came together to quickly and seamlessly create an app that saved paper, money and time by streamlining critical communications so organizers could focus on the successful achievement of their mission: to raise funds and awareness in the fight against breast cancer."

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs