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NEW YORK (
Google's(GOOG - Get Report) vision for
Motorola Mobility may be finally starting to take shape. Instead of just turning out Android smartphones to compete with other manufacturers, Google could be turning Motorola into its own wearable computer division. All thanks to one very discrete job listing.
Motorola is looking for a person to lead the way. The
job posting on an employment Website looking for a Senior Director of Industrial Design for Wearables.
The description reads, "Our ambition is to make Motorola a recognized leader in design of all things mobile. We will do this by creating product experiences that are lead by consumer insight and intuition, keen design sensibility and cutting edge technologies. We want our products and brand to be experienced and loved by millions of people worldwide. We want to create the new Motorola.
Specifically, the Industrial Design Team collaborates closely with our internal work partners to create compelling, usable and innovative products that define our brand with over a million consumers worldwide. The wearables design team will lead the establishment of our brand in the massive competitive and growing space of wearable connected products."
The Motorola brand isn't new to wearable devices. Prior to being owned by Google, the company had a history of creating ultra-portable computing devices, including smartwatch called "Motoactiv."
A focus on wearable computers makes sense. The smartphone market has begun to
mature. There is little differentiation between Motorola smartphones and competing models from
LG and others. Most but not all of what smartphones can do has already been explored.
Several technology companies, including the aforementioned names, are currently exploring the wearable device market. Rivals
Apple(AAPL - Get Report) with its rumored
Microsoft(MSFT - Get Report) are said to also be working on wearable technology, with smartwatches the devices most often rumored to be in development.
Google has done little with Motorola since buying it two years ago. It has looked like an investment without any sort of real direction. Now, the idea that Google might turn into Moto into its exclusive wearable computer division reinforces Google's need to keep the brand vibrant, meaningful and solvent.
--Written by Gary Krakow in New York.
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