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Families Adjust To A New Post-Recession Reality To Pay For College, Says New Research From Sallie Mae And Ipsos

Families have adjusted to a new post-recession reality to pay for college, according to a new national study from Sallie Mae and Ipsos released today. “How America Pays for College 2013” shows that more families use grants and scholarships to fund college costs than any other source of funding and that parents have reduced the share they contribute.

Today, scholarships and grants pay for 30 percent of college costs, up from 25 percent four years ago. The average amount of such aid grew to $6,355, up from $4,859 in 2009.

Parents now fund from income and savings 27 percent of college expenses, down from 2010’s peak funding of 37 percent. Parents’ average out-of-pocket spending declined to $5,727 from $8,752 in 2010.

At the same time, belief in the value of college is unwavering. In 2013, 85 percent of parents strongly agreed that college was an investment in their child’s future, the highest in the six years since the study began.

“In this post-recession environment, families overwhelmingly believe in the dream of college, yet they are more realistic when it comes to how they pay for it,” said Jack Remondi, president and CEO, Sallie Mae. “The study found that the majority of families do not have a financial plan to pay for college. We recognize that having a plan, however, increases the likelihood of success. That is the ultimate goal, for students, families, schools and us.”

According to the study, borrowing is the third most important source to pay for college. Four in 10 families borrow to pay for college. Seniors are more likely to borrow than those in earlier college years, as are students at private colleges compared to public universities and community colleges.

Families have adopted a new cost consciousness since the recession. In all, 67 percent of families eliminated colleges at some stage during the application process, up from 58 percent in 2008. Virtually all take steps to make college more affordable. Among the most common actions: living at home (57%), student (60%) or parent (48%) reducing spending, student (47%) or parent (20%) working more, and accelerating coursework (27%).

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